Technical Marketing Handbook

13 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 7 ratings

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

Technology Education
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Episodes

TMH #13: Take Care Of Your Expertise with Simo Ahava

December 14, 2021 08:06 - 16 minutes - 23.2 MB

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.

TMH #12: Missing Motivation with Simo Ahava

November 30, 2021 12:39 - 27 minutes - 38.2 MB

In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it. The post TMH #12: Missing Motivation with Simo Ahava appeared first on Simmer.

TMH #11: Product Analytics with Adam Greco

November 16, 2021 08:14 - 48 minutes - 66.4 MB

Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry. The post TMH #11: Product Analytics with Adam Greco appeared first on Simmer.

TMH #10: Communication Struggles with Simo Ahava

November 01, 2021 12:07 - 25 minutes - 35.7 MB

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies, The post TMH #10: Communication Struggles with Simo Ahava appeared first on Simmer.

TMH #9: Experimentation with Matt Gershoff

October 19, 2021 08:07 - 1 hour - 90.5 MB

Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization. The post TMH #9: Experimentation with Matt Gershoff appeared first on Simmer.

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

October 05, 2021 08:16 - 22 minutes - 30.9 MB

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like. The post TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava appeared first on Simmer.

TMH #7: Browser Tracking Protections with Simo Ahava

September 20, 2021 18:06 - 24 minutes - 33.2 MB

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care. The post TMH #7: Browser Tracking Protections with Simo Ahava appeared first on Simmer.

TMH #6: Web Browsers with Simo Ahava

September 07, 2021 08:47 - 35 minutes - 48.1 MB

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter. The post TMH #6: Web Browsers with Simo Ahava appeared first on Simmer.

TMH #5: Tag Management with Adam Halbardier

August 24, 2021 07:11 - 40 minutes - 56 MB

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day. The post TMH #5: Tag Management with Adam Halbardier appeared first on Simmer.

Twitter Mentions

@pes10k 1 Episode

@brendaneich 1 Episode

@dawnieando 1 Episode

@philwalton 1 Episode

@simoahava 1 Episode

@paul_boocock 1 Episode

@mgershoff 1 Episode