How to create a global technology brand
TechConnect
English - January 22, 2020 05:00 - 23 minutes - 16.3 MB - ★★★★★ - 5 ratingsTechnology Business technology sport education conservation start-ups cybersecurity innovation digital cycling coworking spaces Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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On July 1st 2019, we launched a new technology brand in NTT Ltd. In this episode we talk with our Chief Marketing Officer Ruth Rowan and discuss what goes into creating a new brand, perception, marketing strategy, and integrating over 30 companies globally.