Connectivity and Internet of things will be changing our lives. Rami Avidan the M2M Director of Tele2 Group mentions some really interesting case studies that Tele2 has been involved in. We will see new business models implemented as companies will try to offer better and personalised services. How can customers protect their data, is another topic Rami Avidan talks about, focusing on how important it is for the buyer to know where his data is shared and for what reasons. He also foresees new technologies in connectivity, moving from products to services and that the largest vertical with the most connected devices and data will be Healthcare. Interviewed by Sakis Triantafyllakis for Tech Talks Central.