TTC #165 Smart Bottle, NFC Labels and Technologies, Jennifer Ernst
Tech Talks Central
English - April 01, 2015 10:35 - 14 minutes - 16.7 MB - ★★★ - 2 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: TTC #164 Personalisation of Services, David Chalmers
Jennifer Ernst, Chief Strategy Officer for Thinfilm explains how Near Field Communication(NFC) labels and new technologies can revolutionize personalisation and create dynamic marketing content. Thinfilm has partnered with Diageo to produce Smart Bottles and offer their customers a unique, premium brand, experience. These type of technologies like OpenSense have already been applied to cosmetics, medicine distribution and industries where counterfeiting is a serious issue. The label also permits the addition of temperature thresholds making it very suitable for the supply chain industry. Interviewed by Sakis Triantafyllakis for Tech Talks Central.