The power of choosing your dream clients

In this episode, Flavilla is joined by Riaz Kanani. They discuss the power of choosing your dream clients. 

Riaz is the founder and CEO of Radiate B2B, a pioneering sales and marketing platform that builds trust within target stakeholders at enterprise companies through advertising and identifies who is in the market today. It is one of the primary building blocks for account-based marketing strategies today. 

Riaz has been an early adopter of scaled account-based marketing, writing and speaking extensively on the topic and executing new approaches that have led to multiple award nominations for account-based marketing technology and campaigns.

Prior to building Radiate B2B, Riaz built one of the world’s largest video advertising networks and after exiting to Silverpop scaled its presence internationally and helped to define best practices for B2B marketing in marketing automation and content marketing before it exited to IBM to create its marketing cloud platform.

He has sat on the DMA email marketing council helping to set best practices for the email marketing industry, judge its awards and help shape data privacy and the use of data in the UK. He regularly speaks and writes on the intersection between marketing, business and technology, its best practice, and future trends.

To connect with Riaz, CLICK HERE
To visit Radiate B2B's, CLICK HERE
Join Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about 3 Colours Rule Agency, CLICK HERE