The state of AI and SEO w/ Christopher Penn

Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics.

In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process.

Timestamps

0:00 Introduction

0:59 The impact of GPT-3 on SEO

8:46 The AI-powered SEO process

13:04 Using Markov Chains for analytics and conversion attribution

18:25 Tools SEOs can use for machine learning

21:24 Do keywords still matter in an AI world?

28:09 Challenges that come with AI-generated content

36:56 Old knowledge is dangerous

40:32 Decay in Marketing

44:29 Optimization vs. Innovation

47:23 What Christopher is curious about at the moment

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Show notes

https://www.christopherspenn.com/

https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/

AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/

Marketing over coffee: https://www.marketingovercoffee.com/

IBM watson: https://www.ibm.com/watson

Google AI blog: https://ai.google/

Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb

Quanteda: https://quanteda.io/

Stylometry: https://en.wikipedia.org/wiki/Stylometry

Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7

Aleyda Solis: https://www.aleydasolis.com/en/

Danny Sullivan: https://twitter.com/dannysullivan

Bill Slawski: https://twitter.com/bill_slawski

Simo Ahava: https://twitter.com/SimoAhava

Lunchtime Pandemic: https://lunchtimepandemic.substack.com/

Trustinsights: https://www.trustinsights.ai/

#marketing #ai #machinelearning #seo

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