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Tech Bound Podcast

62 episodes - English - Latest episode: 9 months ago - ★★★★★ - 11 ratings

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.

www.tech-bound.com

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Episodes

Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier

June 19, 2023 12:04 - 35 minutes - 24.2 MB

Today, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude. We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Gramm...

3 Bets for Spotify's future of Growth w/ Tommy Walker

May 12, 2023 13:05 - 42 minutes - 29.1 MB

On their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy. They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and conce...

The Eureka Model: A Framework for Effective Onboarding with Ramli John

April 20, 2023 15:07 - 41 minutes - 28.7 MB

In this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user p...

Creating content that grabs attention - Amanda Natividad

September 30, 2022 15:00 - 49 minutes - 67.6 MB

TIMESTAMPS 0:00 introduction 1:07 Amanda’s path from chef to content marketer 5:48 Mise en place in content marketing 6:28 How to write amazing Twitter threads 12:44 Repurposing content 18:52 Powerful mental models 25:53 How to grab attention 30:07 How to find your target audience’s pain points 38:41 How to balance work and family 41:45 How Memes fit into content strategy 45:41 Starting vs planning   SHOW NOTES Amanda's website: https://amandanat.com/ Amanda on Twitter: https:...

6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu

August 26, 2022 14:00 - 38 minutes - 53 MB

SHOW NOTES Eric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu  Leveling up: https://www.levelingup.com/ Single Grain: https://www.singlegrain.com/ Leveling up NFT: https://heroes.levelingup.com/heroes/ LVMH: https://en.wikipedia.org/wiki/LVMH TIMESTAMPS 0:00 Intro 1:30 What LVMH is and why you should care 6:26 Arnault Bernard’s growth thesis 7:30 Idea 1 = collaborations with big NFT brands 9:40 Idea 2 = cross and upselling between brands 13:36 Idea 3 = insurance as ad...

Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

August 05, 2022 14:00 - 1 hour - 84.8 MB

Timestamps 0:00 Warmup questions 5:27 Important metrics SEO tools can’t provide 10:20 How will Yep make Ahrefs better? 16:35 The biggest bet Tim took that paid off 20:13 How Ahrefs manages to not run out of keywords to write about 22:28 How to decide when to refresh content 27:06 Is SEO becoming more product than marketing? 33:33 Ahrefs most underutilized feature 40:29 How to differentiate from all the other SEO tools 44:15 The future of SEO tools 49:07 Tim’s secret believe 51:22...

Trung Phan - mastering memes, going viral, and Elon's tree of knowledge

July 27, 2022 17:00 - 42 minutes - 58.1 MB

TIMESTAMPS 2:06 How Trung thinks about what he’s doing 4:20 Trung’s content creation process 7:56 Working on the headline vs. the rest of a story 8:36 How long it takes to write a Twitter thread 10:02 How to add humor to content 12:01 Standup comedy 14:12 How Trung creates memes 18:09 Elon Musk’s tree trunk theory for building knowledge 21:48 Trung’s book recommendations 24:24 The unique benefit of audio content 28:35 The value of anchor content 31:25 Workweek - a new media compa...

Ross Simmonds on Content Marketing and Hustle Culture

February 04, 2022 17:00 - 44 minutes - 61.6 MB

TIMESTAMPS 1:07 The definition of a hustler 2:45 Is “hustle culture” wrong? 9:51 What hustle looks like for Ross day-to-day 11:18 Ross’ schedule and productivity routine 14:09 How Ross runs Foundation Marketing 17:16 How Ross writes break-downs 19:24 Adobe - doing great content marketing 22:04 How to breakthrough content marketing plateaus 25:42 Thinking of Content Marketing as an investment 28:05 Content Marketing Trends 33:46 How to stand out in a content commodity world 37:31 ...

Peep Laja on building an audience and dominating your category

January 28, 2022 14:00 - 46 minutes - 63.6 MB

TIMESTAMPS 0:00 Introduction 1:08 Why is it crucial to build an audience 1:53 The best way to build an audience 3:52 The importance of a strategic narrative 8:08 How to build a strategic narrative step-by-step 13:20 The power of category generation 17:48 Serving an underserved niche in a big market 19:37 The Cambrian SaaS explosion 22:50 Building brand salience 25:34 Product Expansion and transient advantages 30:24 How Google is a monopoly and stuck at the same time 33:12 Competi...

The future of content on the internet w/ Bill King

September 23, 2021 13:00 - 50 minutes - 69.7 MB

TIMESTAMPS 1:09 SEO guidelines for writers in 2021 7:59 Creativity when writing for SEO 10:43 Mediocre vs. top-notch content briefs 17:00 Content briefs for inhouse vs freelance writers 20:22 How to motivate writers 23:34 How GPT-3 will change the content landscape forever 31:25 How to develop the best piece of content on the web for a certain topic 35:36 What data to put into a content brief 38:55 How machine learning changes the Google search results 41:11 Is there a place for we...

Luke Carthy on DTC and making the world better with e-commerce

August 31, 2021 14:00 - 43 minutes - 59.6 MB

TIMESTAMPS 0:00 Introduction 0:50 Fighting injustice and prejudices with e-commerce 7:44 What it's like to start a DTC business as an SEO 10:48 The vision for Afrodrops 15:25 Improving internal search for e-commerce 20:05 Internal search best practices 21:11 The DTC brands and marketplaces that are killing it right now 26:40 The impact of the pandemic on e-commerce 30:41 Growth categories in e-commerce 35:19 The next generation of e-commerce 37:58 The challenge of going from offli...

July AMA - Category domination, Alchemy, and SEO salaries

August 20, 2021 14:00 - 13 minutes - 19 MB

TIMESTAMPS 0:31 How to dominate a category in SEO? 4:01 The best book for promoting your first e-commerce store 6:54 Does Google love Shopify? 8:18 How much can you earn as SEO? 9:54 Do topic clusters still work? 11:04 Joining Shopify   SHOW NOTES Rory Sutherland - Alchemy Shopify guide   FOR MORE Subscribe to the channel for more videos Subscribe to the Growth Memo Follow me on Twitter iTunes Spotify Simplecast This is a public episode. If you would like to discuss this w...

Jay Acunzo on the premise of podcasting

August 11, 2021 11:00 - 53 minutes - 73 MB

TIMESTAMPS 0:00 Introduction 0:53 Marketing Showrunners 4:09 How to come up with topics that capture people 6:09 The top 3 podcasting mistakes 10:34 Jay's formula for good premises 22:53 How much personality plays a role in podcasting 25:53 Bringing an established podcast to the next level 30:26 The best metrics to evaluate podcasts 35:20 What tools Jay recommends to use 37:46 Examples of great shows 39:38 Jay coaches me for Tech Bound 49:44 The Growable Shows course   SHOWNOTE...

Eli Schwartz on Product-Led SEO

July 22, 2021 05:00 - 48 minutes - 66.3 MB

  TIMESTAMPS 0:00 Introduction 0:52 The key message of the book Product-Led SEO 3:09 Common misconceptions about SEO 7:37 Getting things done in SEO 10:18 SEO Product Managers 13:29 Should SEO be part of Marketing or Product? 18:18 Is stack ranking projects still up to date? 20:01 How to create more awareness for SEO inhouse 23:18 How to learn from the competition 30:59 Getting better at opportunity sizing 34:54 How much should you invest in SEO? 37:42 The compounding effect of ...

Joost de Valk on improving the web, schema, and the CMS market

July 14, 2021 15:00 - 38 minutes - 53.1 MB

In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more. TIMESTAMPS 0:00 Introduction 0:56 State of the CMS market 3:38 The rise of WordPress 7:32 The biggest challenges webmasters face today 10:14 SEO fitness and dieting 17:28 How important is technical SEO in 2021? 20:05 The future of rich...

April AMA: Startup SEO, reviving flat traffic, starting a new job, developing ideas & more

May 05, 2021 15:41 - 26 minutes - 36.9 MB

All questions: https://twitter.com/Kevin_Indig/status/1382460583564480512 Timestamps 0:32 How does SEO look like in 3-6-12 months when you land a new job/start a new project in an agency vs startup vs enterprise environment? 3:02 Which low-hanging fruit do you spot most often when checking out new sites? Perhaps divide it into small, SaaS (b2b), and large, inventory-based sites. 4:12 If you could go back 5yrs and say one thing to your past SEO self what would it be? 5:24 What is your mo...

Guillaume Cabane about Growth and becoming the VC of your time

April 11, 2021 23:05 - 38 minutes - 53.4 MB

Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn. Timestamps: 0:00 Introduction 1:23 Be the VC of your time 4:28 The risk-taker and tinkerer mindset 8:57 The first things Guillaume would look at when growing ...

Nigel Stevens on SEO data, forecasting, and agency value

February 05, 2021 14:01 - 39 minutes - 54 MB

Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers. Timestamps: 0:00 Introduction 1:16 How SEOs should think about data 2:53 SEO opportunity sizing 5:55 Translating traffic potential into Dollars 7:16 Slicing traffic forecasts into scenarios 8:46 Forecasting for different business models 11:00 Micro conversions 14:02...

Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building

January 20, 2021 17:59 - 43 minutes - 60.1 MB

Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career. Timestamps: 0:00 Introduction 0:52 Why is there so much lukewarm content out there? 2:56 What makes content marketing teams successful 6:27 How the best content marketing teams ...

SEO Testing 101 with Will Critchlow

January 06, 2021 16:00 - 48 minutes - 66 MB

Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00 Introduction 0:50 How Search Pilot was born 3:13 The basics steps of SEO experiments 6:18 How to pick the right sample size and understand statistical significance 9:04 The limitations of SEO testing 13:21 How Searchpilot creates such g...

Weekly Finds - Week 48, 2020

November 25, 2020 03:00 - 11 minutes - 15.7 MB

Weekly Finds - Week 48, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"

November 18, 2020 18:54 - 51 minutes - 70.8 MB

Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer! Timestamps: 0:00 Introduction 0:01 Fanboying each other 1:38 What to learn about content marketing from being a pastor and US Army officer 7:08 Aaron's research proc...

Weekly Finds - 47

November 18, 2020 05:00 - 9 minutes - 12.6 MB

Weekly Finds - 47 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Tech Bound - Phil Nottingham - Audio

November 13, 2020 14:00 - 40 minutes - 55.4 MB

Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. Timestamps: 0:00 Introduction 0:51 Why is long-form video content to important for brands? 5:18 Joe Rogan's success 7:27 Deep musical theory, hardcore history, and tribal behavior 9:31 Distribution of long-form content 12:45 How Phil would grow a brand with video 15:3...

Weekly Finds - Week 46, 2020

November 10, 2020 23:42 - 10 minutes - 14.4 MB

Read it here: https://www.kevin-indig.com/weekly-finds-week-46-2020 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 45, 2020

November 04, 2020 02:30 - 6 minutes - 8.43 MB

Get the full notes and more under https://www.kevin-indig.com/weekly-finds-week-45-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 44, 2020

October 27, 2020 11:48 - 7 minutes - 9.73 MB

Subscribe to get the notes and more content: www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 43, 2020

October 21, 2020 10:59 - 10 minutes - 13.7 MB

Weekly Finds - Week 43, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 42, 2020

October 14, 2020 11:47 - 8 minutes - 11.9 MB

This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first. www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week - 42

October 14, 2020 11:47 - 8 minutes - 7.94 MB

This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first. www.kevin-indig.com/tech-bound

Weekly Finds - Week 41, 2020

October 07, 2020 14:46 - 8 minutes - 11.4 MB

Weekly Finds - Week 41, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 40, 2020

September 30, 2020 07:00 - 9 minutes - 13.3 MB

This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve. https://www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Making SEO more inclusive w/ Areej AbuAli

September 28, 2020 13:00 - 37 minutes - 51.8 MB

Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that. Timestamps 00:00 Introduction 01:36 The story of "Women in Tech SEO" 04:04 How Areej started WTS 06:42 Mentoring women in the SEO space 11:01 The most valuable skill for mentees 11:46 WTS's values 12:58 Judgement-free zones 15:46 The long...

Weekly Finds - 39

September 23, 2020 01:00 - 11 minutes - 10.5 MB

Weekly Finds - 39 by Kevin Indig

Weekly Finds - Week 39

September 23, 2020 01:00 - 11 minutes - 15.7 MB

Weekly Finds - Week 39 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - 38

September 23, 2020 01:00 - 11 minutes - 10.5 MB

Weekly Finds - 38 by Kevin Indig

The state of AI and SEO w/ Christopher Penn

September 22, 2020 05:00 - 50 minutes - 69.8 MB

Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process. Timestamps 0:00 Introduction 0:59 The impact of GPT-3 on SEO 8:46 The AI-powered SEO process 13:04 Using Markov Chains for analytics and co...

Weekly Finds - Week 38

September 15, 2020 23:30 - 9 minutes - 12.5 MB

Find the subscription and articles on www.tech-bound.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Making enterprise SEO work w/ Jared Gardner

September 10, 2020 21:36 - 53 minutes - 73.7 MB

Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work. Timestamps: 0:00 Introduction 1:29 The hourglass-shaped marketer 8:35 Asking your manager for more responsibility 12:50 The transition from individual contributor to manager 15:36 How to teach people skills 21:09 Working on weaknesses ...

Weekly Finds - Week 37

September 09, 2020 01:23 - 7 minutes - 9.84 MB

Weekly Finds - Week 37 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - 36

September 02, 2020 01:00 - 6 minutes - 6.26 MB

Weekly Finds - 36 by Kevin Indig

Weekly Finds - Week 36

September 02, 2020 01:00 - 6 minutes - 9.4 MB

Weekly Finds - Week 36 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 35

August 26, 2020 01:00 - 4 minutes - 6.19 MB

Weekly Finds - Week 35 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Weekly Finds - Week 34

August 18, 2020 00:02 - 6 minutes - 8.74 MB

Weekly Finds episode #34 https://www.kevin-indig.com/weekly-finds-week-34-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Sam Oh - The art of video storytelling

July 24, 2020 13:59 - 50 minutes - 68.7 MB

Sam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam about Telling stories with videos Growing Ahrefs’ channel Learning by observation Link automation Youtube SEO Do not - I repeat: DO NOT - miss this one. It’s a treat. A juicy, chocolate-wrapped story of a true Marketer. 0:00 Introduction 2:18 Agency exi...

Alexis Sanders on Tech Bound

June 22, 2020 14:30 - 53 minutes - 73.3 MB

In this Tech Bound Conversation, I speak to Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations, about mathematic, the joy of learning, and solving complex SEO problems. 0:00 Introduction 1:00 Getting good in writing as a Marketer 8:00 Having fun with learning 11:07 The technical SEO game 22:02 Alexi’s technical SEO routine 23:33 Exploratory SEO testing for sites 27:30 Going to computer science school 30:36 The Theory of Computation 33:3...

What makes a good SEO? W/ Andy Crestodina

June 15, 2020 13:00 - 39 minutes - 54 MB

What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast. Timestamps: 0:00 Who is Andy Crestodina? 1:42 Lifestyle business or scale 4:35 The lifestyle project Andy would go for 6:28 Lessons learned from starting Orbit Media 20 years ago 8:54 Text is weak 12:24 Repurposing content into videos 18...

Widget links, goldmines and Sergey Brin

March 04, 2020 15:00 - 1 hour - 85.3 MB

In this Tech Bound Conversation, I speak to Jim Christian, Found and CEO of Advanced Search Summit and Blush Digital, about the crazy link building tactics he pulled off at Head of SEO at Godaddy, buying Sergey Brin dinner, and starting a vastly successful SEO conference. Timestamps 0:00 Introduction 2:02 GoDaddy’s goldmine 5:22 How to file an SEO patent 8:25 Jim’s way to run SEO at Godaddy 15:53 Godaddy’s famous link penalty 24:02 Widget lnikbuilding still works 31:20 Starting an ag...

How to grow your marketing career with Scott Tousley

February 12, 2020 16:00 - 39 minutes - 53.8 MB

In this Tech Bound Conversation, I speak with Scott Tousley, Senior Team Lead of User Acquisition at Hubspot, about growing your career in marketing. If you want to progress faster or pivot the trajectory you’re on, this conversation is for you! Timestamps 0:00 Introduction 1:16 What marketers need to know about career growth 9:09 Building trust with employees 14:38 Creating opportunities for yourself 18:50 Idiot mistakes when running growth experiments 25:02 An experiment with surpri...

The ins and outs of Quora for Marketers with JD Prater

January 29, 2020 14:00 - 1 hour - 91.4 MB

In this Tech Bound Conversation, I speak to JD Prater, Evangelist at Quora. I was stunned by the depth of transparency JD provides in his answers on Quora ranking factors and the algorithm. If you care about Quora in any sense, you need to check this episode out! Timestamps: 0:00 Intro 0:51 The job of an Evangelists 3:13 Marketing heroes 9:59 What Marketers get wrong about Quora 14:10 How Gary V and Jason Lemkin crush answers on Quora 18:17 The Quora algorithm 23:45 Quora ranking fac...

Twitter Mentions

@thegrowthmemo 8 Episodes
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