Making SEO more inclusive w/ Areej AbuAli

Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that.

Timestamps

00:00 Introduction

01:36 The story of "Women in Tech SEO"

04:04 How Areej started WTS

06:42 Mentoring women in the SEO space

11:01 The most valuable skill for mentees

11:46 WTS's values

12:58 Judgement-free zones

15:46 The long-term vision for WTS

18:24 The state of women in technical SEO

23:10 Facing conscious and unconscious biases as women and part of a minority group

26:43 Making yourself heard with assertiveness and confidence

29:30 Areej's background and what technical SEO problems she's likes to fix

31:06 Coming from Egypt to the UK

34:00 How Areej sees Black Lives Matter

Show notes

Women in Tech SEO: https://www.womenintechseo.com/

Interview form: https://forms.gle/M3Wa8UNUGFQV17Un7

Areej on Twitter: https://twitter.com/areej_abuali

Areej’s site: https://www.areejabuali.com/

#marketing #seo #womenintechseo #equality

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