Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"

Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!

Timestamps:

0:00 Introduction

0:01 Fanboying each other

1:38 What to learn about content marketing from being a pastor and US Army officer

7:08 Aaron's research process for copywriting

10:58 What is "the code"?

17:40 "ground zero" keywords

19:10 Going from creator to VP of Marketing

23:36 Tools to measure Growth

28:10 Where the biggest drop-off along the funnel happens

31:35 Human irrationality in marketing

33:54 non-linear buyer journeys

37:12 Aaron's "Zone of Genius"

42:01 The "Sticking Point:" of content

44:33 Rapid-fire questions

Show notes:

https://commonthreadco.com/

https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981

https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula

https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business

https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast

https://www.iconicontent.com/blog/rejection-and-success

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