Candace Nelson: A Sprinkle of Grit, Resilience, & Passion

The 24/7 Cupcake ATM, anyone?!

Team Peri is starting off this year’s 2023 Women’s History Month with the brainchild and co-founder of Sprinkles, Candace Nelson. Candace is a self-described serial entrepreneur, author of the Wall Street Journal’s bestselling book, “Sweet Success: A Simple Recipe to Turn Your Passion into Profit,” an Angel Investor, mentor, and a mother to two boys among other things. You might recognize her from her days on Cupcake Wars and her Netflix series, Sugar Rush, where she enjoyed being the talent as well as behind the camera. Today, you will find Candace with her business partner/husband developing Pizzana as she continues on the unconventional path of a successful entrepreneur. 

The events of 9/11 and the slowing down of the economic 90s dot-com boom, was the impetus for Candace to step out of line to follow her passion and become a pastry chef. As Candace stated about her mindset at that point in time, she realized that everything in life was fleeting and that she wanted to shift gears and do something that brought her joy and “injected more meaning into the world even if that was a small piece of cake”. This dream led her to create her own opportunities and gave her clarity to hone in on her ideas and when to pursue them. Only the ideas of which she is truly passionate about are the one’s that she follows through with. 

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