Teaching Tangents #4: Food & Drinks Marketing Trends (and Black Lives Matter)

(for audio listeners, in the Youtube video I show visual slides in this one, it might not make as much sense for audio only, just FYI) Business, psychology, and geography teacher James D'Souza has questions from his high school students to discuss with Playful Strategy Consultant Willem van der Horst. This week we have a slightly different format, Willem shows and talks through a presentation prepared for Masters' degree students of an international communications school, about Food & Beverage Marketing Trends in the age of COVID-19. 

Like last week, It's a bit long but worth it. We begin with mugs and t-shirts as we do every week, and then I jump in the presentation, organising it around a classic three act story structure, we go over what playful strategy is, foundational bases about briefs in the communications industry, the impact of the pandemic, the protests, a message from my brother Björn van der Horst (a chef and F&B professional), we continue with inspiring trends in the food industry, and the concept of designing for extremes.  

David Jones Media, Kimberly Jones "How Can We Win" https://youtu.be/sb9_qGOa9Go

Bjorn van der Horst on Linkedin: https://www.linkedin.com/in/bjorn-van-der-horst-62ab1a48/

Follow James D'Souza:  

https://www.twitter.com/jamesdsouza76 

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Find more about Willem van der Horst and the Ice Cream for Everyone Podcast on the website: 

https://www.icecreamforeveryone.net 

Twitter: https://www.twitter.com/ICWillem 

Insta: https://www.instagram/ICWillem