Episode 22 | Start Building Your E-mail List (TODAY!)

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If you’ve heard you’re supposed to have an e-mail list, but you’re not sure what to say..If you don’t know why anyone would want to be on this “list”, and you’re sick with worry that if you do start e-mailing people, you’re going to annoy them…

You are not alone!

So many teachers are wondering why in the world they need to be e-mailing people on top of posting on social media, blogging, and creating products. If you’ve ever wondered if e-mail marketing is “worth it” this is the episode for you! 

I’m going to walk you through why e-mail marketing is an important strategy to add to your plan when you’re ready, and I’ll tell you exactly how to get it going in a way that doesn’t feel icky or annoying. I’ll also tell you how to overcome the fear that people will do that dreaded U word….ya know, unsubscribe. 

We’re gonna conquer that fear together on today’s episode.

I saw it on a Facebook group the other day.

“Hey guys, um I know I’m supposed to have an e-mail list, so I put one of those name and email things up on my blog, and two people signed up. Well, one was my mom. But anyway, does anyone know what I’m supposed to be emailing these people? Does email marketing even work?”

Sorry if this was you and I’m calling you out- I totally get it! The reason I cringed when I read it wasn’t because of your question. It was because of the way we’re doing this whole marketing thing. 

There’s SO much information out there for you to sift through that you’re left feeling this huge weight- this huge burden and guilt that if you want to grow you should be adding MORE on your plate. As if we don’t already have enough going on! 

We have school and life and our business- we don’t need to be adding tasks to those to-do lists. I don’t want you to build an e-mail list because you think you have to. YOU are the reason I have a podcast like this…because it doesn’t need to be this hard.

So here’s what we’ll do. I’m going to give you the simple run down about e-mail marketing. Who should be using it, why you should use it, and how to get started. You have to know before I start though…I’m obsessed with e-mail. Out of all the pieces of a marketing foundation that I talk about, e-mail is my favorite. I could talk about it way more than anyone in their right mind would ever want to hear. So know that I am biased, k?

The thing about e-mail is that we have a way to personalize communication with our perfect audience, and we don’t have to fight an algorithm to do it! E-mail is one of the last remaining platforms where the content is actually served to your audience in chronological order. There’s no secret formula to figure out. You send an email, it lands in the inbox. 

Email is a way to stay in contact with a curated group of people who are interested in following along with what you’re going to offer next. Think of it as the contact list in your phone! You have a direct line to let people know when you have a new product launching or to stir up excitement about an existing product.

 If y