That Teacher artwork

Episode 20 | How This O.T. Scaled her TPT Business & Launched a Mini-Course in Under a Year

That Teacher

English - January 13, 2020 11:00 - 1 hour - 44.3 MB - ★★★★★ - 98 ratings
Marketing Business Entrepreneurship teacherpreneur edupreneur teacher seller marketing for teachers teachers pay teachers courses for teachers simple marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


BRAND NEW Marketing with Intention in 2020 Free Workshop happening Sunday, Jan 19th: www.alissamcdonald.com/workshop
Creating an online Event Mini-Course: www.alissamcdonald.com/minicourse


Laura’s Instagram: www.instagram.com/theotbutterfly

Jessica’s Instagram: www.instagram.com/foundational_ot



Laura is a pediatric OT who works with children with sensory processing disorder and other developmental disabilities. Laura has a passion for educating teachers and parents and other therapists about the impact of sensory processing on children's success and learning abilities. 

Laura is chatting with us today about how she took on marketing her TPT business from almost day one, and she shares how staying in communication with her ideal audience sparked an idea to grow her business. Laura walks us through the ins and outs of creating and launching a mini-course, and she did it all on a budget! 

In addition to creating no prep printable handwriting and visual perceptual resources on teachers pay teachers, Laura has taken advantage of the platform she's created on instagram by finding her voice with her niche audience. Laura found a gap in her community and is determined to serve her audience by providing continuing education and invaluable information related to sensory processing via instagram stories, posts, and her most recent venture: online webinars. She prides herself on establishing true connections with other therapists in her field, and building mom-tribes with other moms who have toddlers with social emotional challenges, like her own daughter. 


You can find Laura at: 

Instagram @TheOTButterfly

Facebook The OT Butterfly

Website/Blog: www.theotbutterfly.com

Sensory Savvy Classroom Waitlist: www.theotbutterfly.com/sensorysavvyclassroom

Email: [email protected]