EP2: Small Business and Coronavirus

Small Business and Coronavirus 

“You need to be a leader for your clients right now.” — Michael Rozbruch  

We are in uncharted waters. Everything seems to be upside down.  But right now, we just need to breathe and think, ‘This too will pass.’ In this episode, we will share with you the reasons why you need to lead your tax resolution clients, especially in these trying times. 

Part One of Now is the Time to Lead 

First of all, there are some things which you need to understand. These should help you in keeping things in perspective. 

One, you need to be grateful. Start your day by writing a gratitude list. Think of things that you are thankful for. Being alive is one good reason. The roof over your head is another. 

Second, everybody is in fear and in panic mode. You can see that fear in the grocery stores where lines are as long as a football field. But what most people don't realize is that you just need to poke your finger through that thin fear. Now you’re on the other side. 

“Fear is a mile high. It's a mile long. But you know what? It's paper-thin.” — Michael Rozbruch  

Now, let's get back to reality. Right now, the filing season was extended to July 15th. It is excellent news for everybody in the tax business as it gives you a breather. It allows you to work ON your business instead of IN it.  

As of the moment, with most of us being forced to work from our homes you should maximize the use of a VoIP phone system since you can just take the phone set from your office, plug it in at home and still be able to intercom team members as if you are in the office. 

Some of the tools you can use for the business are Dropbox and Zoom. It can help you with file sharing and, of course, managing meetings and communicating with your team. 

Part Two of Now is the Time to Lead 

And for your clients, you need to lead for them. Now is the time that you show leadership and assure them that you are available whenever they need you. Make them feel that you care for them. When you do this now, people will remember you even after all these lockdowns are over. 

It is not the time to isolate. Be out there and be visible.

A lot of people will have financial challenges soon. Unfortunately, a lot will even be unemployed. These people will need help. Because even if the IRS isn't charging penalties up until July 15th, we can expect that it will come in the months following. 

“Stay in touch with them, contact them every 28 days, give them a case status update.” —  Michael Rozbruch 

You’ve got to be out in front of this. As their financial guy, you are the one who has the most confidential information about their financial situation. You are going to need tax planning. 

Your accounting clients would want to hear from you. Stay in touch with them once a month. Just give them a status update even if nothing is going on with their case. You will be remembered and even get referrals by just constantly communicating with your clients.   

How to Get Involved

Michael Rozbruch, CPA and Certified Tax Resolution Specialist, a pioneer in the tax resolution industry, has a proven “in-the-trenches” track record as evidenced by accumulating 168 months over month consecutive revenue growth culminating in $23 million in revenue in just one year alone. 5 Surefire Steps for Attracting & Retaining A Continuous Flow of Pay in Advance IRS Tax Problem Clients Every Month. SAVE YOUR SPOT NOW! https://www.rozstrategies.com/live-training/