EP1: Coronavirus and Tax Resolution

Coronavirus and Tax Resolution

“The ones who will profit the most during this crisis are the ones who weather the storm and don't retreat.”— Michael Rozbruch

The world is officially turned upside down, given the health hazards that the coronavirus is bringing. The stock market is going down. People aren't going to restaurants. We can't even go to the gym. Over 100 million Americans are under “stay at home” orders. Things are going crazy, and we know exactly how you feel. But what if we tell you that it's all about perspective? 

In this episode, we’ll share with you how you can use the current situation to help  your clients. Now is not the time to retreat. Instead, you need to adapt. 

Part One of Coronavirus and Tax Resolution 

Many of you prepare taxes, and perhaps you were squeamish about your data and files in the cloud. However, given the current Coronavirus situation, most people are working remotely. Ask yourselves, ‘wouldn’t it be better if you have everything in the cloud and that you can work and do tax returns from your couch?’  Using technology can make your entire team more efficient as well.

“I’ve been through two of the most horrendous economic upheavals of our time - 9/11 in 2001 and the Great Recession of 2008.” -  Michael Rozbruch 

Part Two of Coronavirus and Tax Resolution 

Here’s another thing. Since most of us cannot have face-to-face consultations in the office, you should master selling using your phones. It is imperative for your practice to thrive, to learn selling over the phone. And once you accept that you will learn these skills, you will free yourself from the fear of losing clients.

Do not stop your marketing efforts. Many tax resolution firms will stop their marketing, and it can lead to their business drying up. Don’t let that happen. 

“In the tax resolution world, bad is good. Good is bad. When someone’s financial situation is at their worst, that’s the time to approach the IRS.” - Michael Rozbruch (02:39 - 02:45)

Remember that when people are facing financial challenges, that’s the best time they need to approach the IRS with an Offer In Compromise. Even if America gives every household a check with a hefty amount, it’s not going to last for long. There will be a lot of brick and mortar companies that will stop their operations. They will not be able to withstand a two-week or 30-day shutdown. They will need your help! 

The main thing to keep in mind is that business is not static, it's cyclical. The ones who will profit the most during this crisis are the ones who weather the storm and don't retreat. I am here to help steer that vessel! I genuinely believe, in my heart of hearts, that when this is over (and it WILL end soon), your tax resolution businesses will explode, and your clients will be grateful for your help!

Stay Healthy, Be Smart, Stay Focused!

About Michael Rozbruch

Michael Rozbruch, CPA and Certified Tax Resolution Specialist, a pioneer in the tax resolution industry, has a proven “in-the-trenches” track record as evidenced by accumulating 168 months over month consecutive revenue growth culminating in $23 million in revenue in just one year alone. 5 Surefire Steps for Attracting & Retaining A Continuous Flow of Pay in Advance IRS Tax Problem Clients Every Month. SAVE YOUR SPOT NOW! https://www.rozstrategies.com/live-training/