35: Technology, process and people (Bill Rosenblatt interview)

Bill Rosenblatt is a media-industry commentator on intellectual property and technology, President of GiantSteps Media Technology Strategies, and programme chair of the Copyright and Technology Conferences. In addition, he's spoken at the Davos summit, written a book about the business and practice of DRM, and come up through publishing from an IT background.

In this episode, we talk about what it's like to work in publishing and media when you come from an IT background, and what it was like to start working in publishing after years of experience in digital publishing. Also, what digital transformation looks like, and how to use careful requirements harvesting to get insight into what your business could be like - and also to get buy-in from the team for that change.