34: Climbing a new ladder (Joanna Penn interview)

Joanna Penn is a New York Times and USA Today bestselling author. She spent more than a decade as an IT consultant, but is now much better known as a writer and independent publisher of thrillers and dark fantasy novels, an award-winning entrepreneur, a publishing commentator, and a podcaster and YouTuber. Her long-running blog, The Creative Penn, shares what she's learned and helps give authors the information and inspiration they need to get published.

In this episode, we talk about starting a new business and a new career at the same time - and what it's like to go from a well-paid and safe career to launch into the unknown as a writer. Joanna talks about what being an independent publisher means to her, how she separates creative time from business time, and how she navigates the world of changing formats and channels.