Talking Social Business #001: How to use Adobe Post for engaging visual content

If you want to draw attention to your content today online, it is critical that you have engaging visual content from animated gifs to videos from infographics and images. In this episode we learn about a new mobile app from Adobe that allows you to create, remix and edit images for your digital communications.
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If you want to draw attention to your content today online, it is critical that you have engaging visual content from animated gifs to videos from infographics and images. However most organisations do not have unlimited budgets for images, so increasingly marketing and communications professionals are starting to create more content in-house.

Another trend we see is that many of us are working increasingly from our mobile devices. In this first episode of Talking Social Business, we explore the new Adobe Post iOS app (Android will be released soon) and speak with Thibault Imbert, Product Manager for the new tool.

We also discuss new resources and apps for your social media communications and events that are talking place online and offline to help you improve your social media expertise.

Talking Social Business Episode 1 Show Notes

00:00 Introducing this weeks episode

01:57 Why Adobe developed this new free app

05:17 Exploring how Adobe Post works

06:32 How Adobe Post differs from most other visual content creation apps due to the colour tone recognition with overlays and colour tones

10:28 How users can avoid their images looking like ‘stock image’ posts

14:21 Adobes plans for monetising the app

15:29 An introduction to another Adobe visual creation app that has just been available for the iPhone

17:29 Saving, duplicating and editing image templates for future use

19:15 How to remove the Adobe Post watermark

22:05 Making Adobe Post in across the globe and managing language requirements

23:06 The importance of community management when Adobe Post was being developed

26:08 Future development plans for Adobe Post

32:17 Accessing content to re-mix or from the Adobe Post image bank and remaining copyright compliant

40:06 Learning from Thibault Imbert about the latest app he has discovered and uses

42:50 Social media events taking place online and offline

48:17 New mobile apps to explore for visual content creation and a recommended resource for social media compliance

53:52 How to leave a comment and feedback about the first episode of Talking Social Business

Resources Referenced In The Show

Learn more about Adobe Post App and access the app here
Access the Live Stream Insiders episode for Safer Internet Day covering tips for parents and guardians of tweens and teens about privacy issues related to live streaming apps
Learn about the Social Media Summit taking place in Ireland on 1 and 2 March
Using social media for social sales is the topic of the event taking place on 2 March hosted by the Sales Institute Ireland
Access to Animator App on the iOS store here
Access the Color Story App here
Access the Foodie App here for Android and iOS
Listen to the FIR Podcast Interview with Eric Schwartzman and learn about the free social media compliance training – especially relevant if you are in the US.

The post #001: How to use Adobe Post for engaging visual content appeared first on FIR Podcast Network.