#006: How The Mayo Clinic Uses Periscope For Healthcare Communications

Live video and live streaming can help you connect with your audience in real time and respond to their questions and concerns. Learn how the Mayo Clinic has used Periscope and is beginning to use Facebook Live as an integral part of their online communications and campaigns.
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The post #006: How The Mayo Clinic Uses Periscope For Healthcare Communications appeared first on FIR Podcast Network.

This episode is part of a mini series of case studies from people who have been using Periscope over the last year to mark the one year anniversary of the app.

My guest is Lee Aase, who is well known to the FIR Podcast Network as a longstanding authority in social media for healthcare and is Director for the Mayo Clinic Social Media Network.

I hope you will find the episode of assistance, especially if you are just getting started with Periscope for live streaming and in a regulated industry or environment as we discuss considerations relating to privacy and risk management.

Talking Social Business Episode 006 Show Notes

00:00 Introduction to the show

01:40 What his first impressions of Periscope were and how it could be used for the Mayo Clinic

03:59 What he first live streamed

06:07 Tips on making a decision about what to live stream for your healthcare facility

08:21 Considerations for privacy and regulations in relation to live streaming in healthcare

11:36 Measuring the success of live streaming for your hospital

13:56 Exploring other live stream platforms – specifically Facebook Live

17:10 Re-purposing live stream content from Periscope

18:50 Using live streaming to promote the Fight Colorectal Cancer campaign

22:01 Planning for the #ScopeScope event – what had to be taken into consideration

25:05 Responses to the #ScopeScope live stream on Periscope

26:20 Lee reflects on how the Mayo Clinic may use live streaming in the year ahead

30:58 Resources to help you get started using Periscope to live stream in your organisation

32:03 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz

Resources For The Show

Watch the replays of the Mayo Clinic #ScopeScope live streams

Watch the Mayo Clinic Match Day live stream on Facebook

Learn about Facebook Live in this article and this live stream replay

Video tutorials and resources to help you get started using Periscope for your organisation – access them here

Remember to subscribe to the show so that you do not miss the other Periscope case studies, and if you enjoy the show, please do consider leaving a review on iTunes.

Listen To The Other Shows In This Periscope Case Study Series

Part 1 – Five business leaders share their experience of how to use Periscope to connect, collaborate and communicate with their communities online

Part 2 – Live streaming With Periscope – Learnings From Traditional Broadcasters

Part 3 – How the Mayo Clinic uses Periscope for Healthcare communications

Part 4 – How The UK Police Service Uses Periscope For Communications

The post #006: How The Mayo Clinic Uses Periscope For Healthcare Communications appeared first on FIR Podcast Network.