Using Data to Make Informed Product Decisions

Lincoln Ritter, director of engineering at Animoto, shares how they use data to make more informed product decisions.

Here's what to listen for:

02:01 What can we do with data?
04:21 Why should a company care about data and trends?
08:02 How can you become more data-driven?
12:28 How can you get more people involved in caring about data?
16:41 What are the tradeoffs when it comes to agility in software development?
18:29 How do you combat paralysis and help people on your team understand the data better?
20:58 Is data-supported a better term than data-driven?
22:50 What’s the difference between data engineering and data science?
24:59 How do you get data in the right format?
25:59 What kind of question might you have that requires information from multiple sources?
30:13 How do you decouple, consolidate, and keep data separate?
33:01 Do you think real-time data is necessary?
35:06 How would Animoto look at data and make a product decision?
39:04 When is split-testing useful and not useful?