Quizzes! They’re fun, engaging and a great way to know what or audience wants. But how do you make an effective quiz? I chat with quiz expert Adrienna McDermott about how to build your quiz from the answers to the questions and create something fun, engaging and oh so effective for your business.

Topics Covered:
The fun funnel
Where quizzes work
From the answers to the questions
What you can do with the data
Nurturing your audience
Emails
Logistics of getting things set up
Tweaking the quiz
Newsletters
Promote your quiz
Self-care practices