Unlocking Your Most Valuable Marketing Asset: Customer Data Insights with Cary Lawrence
Talk Commerce
English - March 12, 2024 06:03 - 23 minutes - 10.9 MB - ★★★★★ - 10 ratingsTechnology Business marketing ecommerce entreprenuership magento Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Summary
Keri Lawrence, CEO of Decile, discusses the importance of leveraging customer data for personalized marketing campaigns. She highlights the platform's focus on first-party customer data and advanced analytics. With the impending demise of cookies, Decile is well-positioned to navigate the shift towards identity-based marketing. Lawrence emphasizes the need for personalization to reflect the merchant's voice and ensure an equal value exchange with customers. The platform enables data enrichment and the creation of highly customized and valuable audience segments. Lawrence advises marketers to focus on high-value customers and retention strategies. She also discusses future trends such as sustainability, customized loyalty programs, and the use of generative AI.
Takeaways
Chapters
00:00
Introduction and Background
00:56
Overview of the Platform
03:17
Ensuring Personalization Reflects the Merchant's Voice
04:15
Creating Personalized Marketing Messages
05:14
Data Enrichment and Customized Audiences
06:10
Targeting Beyond Average Order Value
07:27
Focusing on High-Value Customers
08:20
Importance of Resolving Data and In-Store Purchases
09:17
Predictive Analytics for Customer Value
10:38
The Next Big Trends in Marketing
11:24
Ensuring Accuracy of Predictive Models
12:21
Data Enrichment and Enhanced Insights
13:38
Focus on D2C Brands
14:07
Future Trends: Sustainability and Customized Loyalty Programs
15:02
Generative AI and Data Privacy Regulation
15:31
Challenges with Chatbots and Brand Reputation
19:10
Shameless Plug