The Wizards Behind the Magic - Interview with eTail's Silver Anniversary Producers

Summary

In this episode of Talk Commerce, Kristen Schoenstein and Elizabeth Robillard from eTail discuss the origins and evolution of the eTail event. They highlight the importance of staying relevant by conducting research and engaging with industry professionals. The speakers also discuss the challenges of event planning and the stress involved in organizing a successful conference. They emphasize the balance between content and networking, as well as the importance of inspiring and motivating attendees. The episode concludes with a discussion on upcoming trends in the e-commerce industry and the celebration of eTail's 25th anniversary.

Takeaways

eTail stays relevant by conducting research and engaging with industry professionals.Event planning involves a lot of coordination and can be stressful, but it is rewarding.Balancing content and networking is important for a successful event.eTail inspires and motivates attendees, providing concrete examples and tools to implement in their organizations.

Chapters

00:00
Introduction and Background

02:21
Keeping eTail Relevant

04:16
The Origins of eTail

06:25
The Role of WBR Research

07:06
Dividing Duties and Managing Stress

08:16
Balancing Content and Networking

10:42
Adapting to Industry Trends

12:25
Adjusting the Agenda for ChatGPT

13:28
Upcoming Trends for eTail

16:36
Highlighting Key Speakers

18:41
Attendance and Normalization Post-Pandemic

19:06
Shaping Trends and Inspiring Attendees

20:39
Balancing Event Activities

21:51
The Gen Z Focus Group

23:21
Including Gen Z in Leadership

25:28
Celebrating the 25th Anniversary

26:29
Why Attend eTail

28:48
Plugging eTail Events