An Expert Guide to Landing Interviews & Influencing Audiences with Mischa Zvegintzov

Summary

In this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it. They touch on the benefits of yoga and the power of breath in managing stress. Overall, the conversation highlights the impact of podcasting and the opportunities it presents for both hosts and guests. Mischa Z shares his journey as an affiliate marketer and the importance of storytelling in adding value to podcasts. He emphasizes the need to focus on a specific audience segment and tells his own story to inspire others. Mischa also discusses the power of writing a book and using it as a tool to attract people to your business. He encourages taking action on ideas and launching them before they are fully developed. Finally, he provides insights into the process of guest speaking on podcasts and offers a simple email template for reaching out to hosts.

Keywords

podcasting, influencer marketing, guest speaking, branding, yoga, breath, rebirth, affiliate marketing, storytelling, audience segment, book writing, taking action, guest speaking, podcasting

Takeaways

Podcasting is a powerful platform for influencing and reaching an audience, regardless of the size of the podcast.Being a guest on podcasts allows individuals to share their message and connect with a specific audience.Clear and not clever branding is important for effective communication and engagement.Yoga and mindfulness practices, such as breathwork, can help manage stress and provide a sense of fulfillment.Rebirth moments and challenging experiences can lead to personal growth and new opportunities. Focus on a specific audience segment to find the right fit for your product or service.Storytelling is a powerful way to add value to podcasts and engage with the audience.Writing a book can be a valuable tool to attract people to your business and share your expertise.Take action on your ideas and launch them before they are fully developed.Guest speaking on podcasts can be a great way to expand your reach and share your message.Use a simple email template to reach out to podcast hosts and increase your chances of getting booked.

Titles

Embracing Rebirth MomentsClear and Not Clever Branding Guest Speaking on Podcasts: Expanding Your ReachWriting a Book: Attracting People to Your Business

Sound Bites

"We get to influence willing minds, bodies, and souls by the conversations we have with people.""If I could have a stage with 10 people where I have a captive audience of 10 people that have a slice of my audience, that's just so powerful.""I started the Table Rush Talk Show, which tends to lean towards clever. But when somebody speaks from stage or speaks at a webinar, and if they do a really good job, everybody gets up and goes to buy, so they rush to the back of the room to buy, hence the table rush.""There are so many different ways to look at a slice of an audience.""I just need a portion of the audience to be the right fit.""A book is an amazing tool to bring people into the fold."

Chapters

00:00
Introduction and Passion for Podcasting

06:41
Passion for Yoga and Mindfulness

11:06
The Power of Movement and Physical Balance

12:48
Yoga as a Tool for Personal Growth and Stress Management

16:52
The Value of Being a Guest on Podcasts

18:44
The Misconception of Only Targeting High-Profile Podcasts

20:16
The Importance of Adding Value and Telling Stories

22:36
The Role of Content Creation and Writing a Book

27:49
Taking Action on Ideas and Launching Before Building

32:22
Persistence and Long-Term Commitment in Podcasting

46:28
The Reality of Starting a Podcast and Facing Rejection

49:05
The Power of Cold Calling

50:21
Effective Email Outreach

52:35
The Response Rate

53:32
Giving a Second Offer

55:12
The Importance of Following Up

56:04
Counterpitching

57:00
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