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#33 Communicating AUTHENTICITY with Ana Serrano
Talk About Talk - Communication Skills Training
English - October 08, 2019 05:02 - 47 minutes - 44 MB - ★★★★★ - 6 ratingsEducation Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #32 HOW TO CONQUER YOUR EMAIL INBOX
Authenticity is important for both people and for brands. But what does it really mean to “be authentic”? Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & […]
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