Transforming Businesses into Digital Dragons

So, what's a dragon, you ask? It’s an agile company fit to adapt, innovate and thrive even in disruptive times. The ever-popular unicorn tends to rely on risky and experimental business models. Dragons, however, are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. Built on purposeful reinvention, scalable market dominance, and a commitment to long-term success, dragons are increasing in popularity. Come learn more about what it takes to be a dragon from author Daniel Newman, who recently co-wrote the popular business book, "Building Dragons: Digital Transformation in the Experience Economy."