Maximizing Results Using Lee Benson’s MIND Methodology

Lee Benson is the CEO of Execute to Win (ETW), a consulting firm helping organizations improve results through fostering intentional leadership, strategy, execution, and culture. He has over 25 years of experience as a CEO and has founded seven companies with exits ranging from low-figure millions to over nine figures. After selling Able Aerospace Services to Textron Aviation for nine figures, Lee committed to helping leaders maximize their potential. In June 2022, he published his first book, Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win.

It is unlikely that most employees can recite their company's core values. Even for those who are familiar with the values, they may not fully understand them. So, do company values contribute to an organization's success?

A company's mission statement aims to persuade customers to use its products or services and to serve as a reminder to employees. If employees do not add value to an organization, their jobs may be at risk. That’s why Lee Benson, a veteran CEO, created the MIND Methodology (Most Important Number and Drivers Methodology), a practice that focuses on behavior over value. This approach encourages employees to complete assigned tasks on time and in sequence. The MIND methodology is effective in increasing employee engagement and productivity. When employees understand and believe in their company's values, they are more likely to be motivated to do their best work.

In this episode of the Talent Wins podcast, Chris Mursau sits with Lee Benson, CEO of Execute to Win (ETW), a consulting firm for high-achieving leaders, to discuss how organizations can better run a business using the MIND Methodology. Lee elaborates on the Leadership Audit Checklist, MIND Methodology, and understanding the most important number.