Undersell

Photo World I have been on the "How To Sell" kick for a while now and I wanted to break down yet another approach. How, Why, and When to Undersell. I know, you hear undersell and think: "Why would I do that successfully?" or "How would that be a good strategy?" First off listen to the episode, I clear up a lot in a short amount of time. Secondly, open up to the idea that there is always a possible success in every approach. That being said I will say building a business with an undersell strategy is a slow rise to a stable business model. I will also add this can be one of the best ways to learning business and building a strong foundation to build from.

On a base level, Undersell is when you sell something at a lower cost than your competitors. I dive into the idea of competitors as well. I don't like the idea that we are all to be competing against one another. I don't see the value of being hung up on what others are doing when we should just be doing what is best for our businesses.

Happy Shooting!

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