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Take It Personally

154 episodes - English - Latest episode: 4 days ago - ★★★★★ - 91 ratings

Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice every Thursday to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.

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Episodes

#71: 3 Clauses You May Be Missing In Your Contracts with The Legal Paige

November 17, 2022 11:00 - 38 minutes - 31.1 MB

  I have had the privilege of having Paige, of The Legal Paige, on the podcast before (episode 18), and she is back again to share about clauses that your contracts may be missing. Paige is a wealth of knowledge in this area, and I’m so excited for this conversation. Here are the main things we discussed in this episode: How Paige helps bridge the gap between creatives/small businesses and legality Where the law is at in regards to small businesses and online industries As your busi...

#70: Making Less and Not Meeting Revenue Goals

November 03, 2022 10:00 - 19 minutes - 15.2 MB

I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year. But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money. Money is a big part of business and the reality of not hitting certain revenue goals can be ...

#69: Having a Purpose Driven Brand with Solveig Petch

October 20, 2022 09:00 - 35 minutes - 26.1 MB

Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around brandi...

#68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe

October 06, 2022 10:00 - 26 minutes - 19.3 MB

Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature ...

#67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE]

September 27, 2022 18:40 - 27 minutes - 37.4 MB

It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.

#66: Crop Top Confidence

September 22, 2022 10:00 - 15 minutes - 12.5 MB

I own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confident ...

#65: Money Mindset with Sheila Hansen

September 08, 2022 10:00 - 40 minutes - 29.4 MB

I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mind...

#64: My Weekly Planning Routine

August 25, 2022 10:00 - 22 minutes - 18.4 MB

Do you ever feel burnt out and overwhelmed, but then you look at your to-do list and calendar and it’s not even that much to handle? If you don’t have a good grasp on your schedule and things are getting forgotten, or you feel like you can’t keep up or stay organized, this episode is for you! Once I got a better handle on my schedule, I found I was able to avoid that constant overwhelming feeling. I’m walking through my weekly planning routine. Here are the main things discussed: Using ...

#63: Using Tools to Set Business Boundaries with Tech Savvy Creative

August 11, 2022 10:00 - 40 minutes - 31.1 MB

Dawn is a software engineer turned wedding photographer who has a passion for helping Creatives create a thriving business. Technology can be intimidating, and it’s Dawn’s goal to make tech fun and easy to understand. She will show you how systems, tools and other technology can take your business to the next level while achieving that balance you’ve always dreamed of. Here are the main things discussed in this episode: How Dawn’s passion for photography helped her launch Tech Savvy Creativ...

#62: Setting Up My Schedule According to my Cycle

July 28, 2022 10:00 - 33 minutes - 27.7 MB

For so long I beat myself up in my business because there were weeks where I would be accomplishing everything on my list and completing all the things that needed to get done, and then there were other weeks I didn’t want to get out of bed, was struggling to focus, and just wasn’t in the same headspace. Once I learned about cycle synching, more about my own menstrual cycle, and about hormones in general, things started to click. Our hormones and where we are at in our cycle really can imp...

#61: Grow Your Business with Podcasting with Kat Brendel

July 21, 2022 10:00 - 37 minutes - 29.1 MB

It’s time to talk about podcasting and how it can help you grow your business. There are ways to strategically use a podcast to help you get more leads, grow your audience, and even make additional income through it. Kat Brendel, a podcast expert and strategist, shares her wisdom on this topic as we discuss how to utilize podcasting as a way to grow your business. Kat hosts her own podcast, alongside helping many others launch and grow their own podcasts, gain visibility, and make a larger...

#60: Stepping Outside Your Comfort Zone with Kim Diamond

July 14, 2022 10:00 - 36 minutes - 28.5 MB

Kim Diamond is a South Dakota-based Holistic Wellness Coach, confidence cultivator, wife, and dog mama, who truly believes that we each deserve to be living a life that is filled with purpose, passion, and a deep love for ourselves. Her mission is to empower women to hop into the driver's seat and take ownership of their lives, their happiness, and their wellness so that they can become the version of themselves that they have always dreamed of being.​ I met Kim at Selah Space, and she w...

#59: Dealing with Rejection as a Personal Brand

July 07, 2022 10:00 - 16 minutes - 14.6 MB

Rejection is a part of business, but it’s never easy when it happens. There’s an extra sting to it when it happens in a personal brand because it’s personal. We are selling the experience to work with us, our personality, what we bring to the table, spending time with us, etc. That’s why I wanted to talk about rejection and how to deal with it when building a personal brand. Rejection is inevitably going to happen, and I want to allow space for this conversation and those feelings. Here ar...

#58: Outsourcing in Your Personal Life

June 30, 2022 10:00 - 23 minutes - 19.9 MB

I recently did a poll on Instagram, and 83% of the people that responded to this poll (out of approx. 150 people) said that they wanted to outsource tasks in their personal life. And the number one thing preventing them from doing that was because they felt guilty. The problem wasn’t money or options, it was the shame and guilt and the stigma about bringing on help at home. So instead of doing that, they are left burning the candle at both ends. I think this is a big problem we need to tal...

#57: Brand Building in the Media with Megan Raposa

June 23, 2022 10:00 - 34 minutes - 26.4 MB

Megan Raposa is an award-winning journalist with a passion for local news. She started her own hyperlocal news outlet, Sioux Falls Simplified, in early 2021 with the goal of making it easy to feel smart about the forces that shape her city.  Megan has always been a writer, and she discovered the journalism path in college and fell in love with it. She started at the Argus Leader newspaper in Sioux Falls, SD and worked a variety of jobs during her time there. Eventually, she left to start h...

#56: When to Raise Your Prices

June 16, 2022 10:00 - 19 minutes - 16.4 MB

Pricing is challenging, it’s emotional, and it feels personal. And as women, we already deal with so much more imposter syndrome and inferiority complex - it is all more rampant among women than men. And I think a lot of that is because with men, if they do have some kind of imposter syndrome, it is a bit easier for them to look around themselves and see other men in positions of power or another man doing what they want to do. It is harder for women, for people of color, for minorities to...

#55: Creating a Personalized Schedule for Your Business with Samantha Ste Marie

June 09, 2022 10:00 - 44 minutes - 29 MB

I’m so excited today to be joined by Samantha Ste Marie. Samantha is a productivity strategist and specifically works with service providers to help them find clients with ease and create their perfect work schedule. We all know that the perfect work schedule for someone else may not be the perfect work schedule for us. And in this culture of online business and so much hustle and grind, I think a lot of us are coming up for air, realizing that we don’t actually have as high of capacity as w...

#54: The One Thing You Need Before Your Next Launch

June 02, 2022 10:00 - 15 minutes - 13.6 MB

I have been approaching sales a bit differently in my business for the past year and a half. I used to rely really heavily on social media for sales and overall recognition. I still love social media, but I have been relying more on email marketing! I have been pleasantly surprised at the results that I’ve had and the increase in sales I’ve made by focusing on email marketing, both for products and in-person services. One of the changes that I’ve implemented more recently that has been a g...

#53: Using Automations and Boundaries to Create a Business You Love with Colie James

May 26, 2022 10:00 - 42 minutes - 33.8 MB

Colie James is a family filmmaker turned Dubsado and systems guru. She is based out of Colorado, has been married 21 years, has an almost 12 year old, and a love for Disneyland. In this episode, we talk all things automations, systems, Dubsado, and more. Here are a few highlights: Colie’s background and how she got started with automations What a CRM is Automating emails and how you can still sound personable Using gifs to add personality to your emails (and how Colie makes her own ...

#52: How I Work Less in the Summer

May 19, 2022 10:00 - 22 minutes - 19.1 MB

We are so close to one of my favorite times of year! School is almost out and summer is near. One of my favorite things about this time of year is that I decided a few years ago that I would work less during the summer. My kids are home more often and making this decision has allowed me to really spend this time with them and enjoy the summers we have together. And I love summer (who doesn’t love summer?)! We’re busy, we’re on the road, we’re at the pool, and I want to not have to work as ...

#51: Bringing Order to Business Chaos with Jade Boyd

May 12, 2022 10:00 - 33 minutes - 26.5 MB

Jade Boyd is a brand photographer and business coach who helps creative entrepreneurs simplify and scale their service-based businesses with a combination of smart marketing strategies and seamless systems. Jade fell in love with entrepreneurship while earning her BBA in entrepreneurship and her MBA in Marketing at the University of Iowa. She's passionate about helping creative entrepreneurs find a way to pursue big goals without sacrificing the things that matter most to them. Jade live...

#50: How I Made $5,000 in One Day with Mini Sessions

May 05, 2022 10:00 - 25 minutes - 21.2 MB

I have offered mini sessions in my business since the beginning of my business. I have such fond memories of mini sessions! The reason I started offering them at all was because it made me feel better about raising my prices. I felt guilty for raising my prices, so I offered mini sessions so I could work with the people that had kind of gotten me to the point I was at - essentially thanking them, while charging appropriate prices and still having boundaries around that lower pricing. Fast ...

#49: Why Photographers Should Outsource Their Editing with Nicole Olson

April 21, 2022 10:00 - 27 minutes - 19.8 MB

Nicole Olson is a South Dakota photographer and private editor who loves helping burnt out creatives achieve freedom in their business. She has taken her 10+ years in the photography industry and seen that burnout is a common problem for photographers and can often be solved by outsourcing to make more time for themselves, their business, or their social life.  Nicole recently made this transition in her business to include editing as one of her services and loves to help other photograph...

#48: How I Respond to, Can I Pick Your Brain?

April 07, 2022 11:00 - 17 minutes - 14.3 MB

Since I have started educating in my business, whether that is having a coaching client or talking and giving advice on Instagram or the podcast, I more often get questions that are essentially, “Hey, can I pick your brain?” Sometimes that is exactly how it’s asked, sometimes it’s super tactful and addressing the fact that they understand I do this for a living and ask to grab coffee and chat, sometimes they offer to pay, but the question kind of remains the same. Another interesting laye...

#47: Creating White Space in Your Business with Sabrina Gebhardt

March 24, 2022 10:00 - 40 minutes - 32.2 MB

Sabrina is a lifestyle photographer located in Texas. She’s been in business for 11 years, and for the past 6 years she has been diving into the education side of her business. This has involved mentoring, creating a course, speaking at conferences, starting a mastermind, and more, all of which focus on the business of photography. Once you’ve been in business for a while, there is often this natural flow to the education side of things. You’ve gained experience, worked with many people, a...

#46: Take It Personally in 2022

March 10, 2022 11:00 - 22 minutes - 17.7 MB

BIG NEWS. By the time this episode is live, we will have hit 20,000 downloads for Take It Personally! This is a big deal, and I am so thrilled to see that number. I wanted to take the time to dive into Take It Personally - where it’s been and where I’m hoping to take it in 2022. This will be a little peek behind the curtain into my business, specifically the podcast. Thank you for being a part of this community and helping Take It Personally reach 20,000 downloads! I’m excited to share h...

#45: 2022 Instagram Predictions

February 24, 2022 11:00 - 23 minutes - 18.4 MB

Let's talk about Instagram predictions for 2022! At the time of this recording (late January 2022), Adam Mosseri, the CEO of Instagram, has been doing weekly videos announcing new features for Instagram and priorities for 2022. It has been really interesting, and there has been a lot of change in a short amount of time! In today’s episode, I’m diving into some of the changes and updates we’ve already seen, along with my personal Instagram predictions for 2022. Here are some things disc...

#44: Everything You Need to Know About Starting an Email List with Jenny Roth

February 11, 2022 01:00 - 42 minutes - 31.7 MB

Today’s podcast guest has become a very dear friend of mine. Her name is Jenny Roth, and she is a copywriter from near Aberdeen, SD. I’ve talked before about some of the changes that have occurred in my business over the last year. A big part of that has been hiring a team and working with team members and contractors that do various things in my business, and Jenny was one of the first people that I started working with. Jenny does so much writing in my business. She has done sales pages, my...

#43: Overcoming Overwhelm in Business with Celeste Coffman

January 27, 2022 11:00 - 39 minutes - 31.1 MB

Since starting my business, I have been amazed at how utterly overwhelming parts of business ownership can be, and I think a lot of us can feel this way. I have often found myself thinking that I need a therapist for my business, and that is why I was so fascinated to meet today’s podcast guest, Celeste Coffman. Celeste is a licensed therapist and also a business coach, so she is a therapist for your business! Celeste and I had a great conversation on how she helps women in different ways ...

#42: Everything I Did Before I Quit My Job

January 13, 2022 11:00 - 30 minutes - 24.5 MB

More are starting to ask: “What would it take for me to leave my job?” This is what today’s podcast is all about as I wanted to share everything that I did before I quit my job. While I love to work with people who are anxious to quit their job and want to establish a plan to make that happen, I personally don’t think everyone should quit their job (that’s not my goal in this episode). I think entrepreneurship is AMAZING and such a joy in my life, but it isn’t that for everyone. It can be ...

#41: Syncing Your Business with Your Cycle with Jenna Christianson

December 30, 2021 11:00 - 43 minutes - 28.8 MB

Alright folks, buckle up! We are talking about periods today, and this episode feels like a long time coming. It was before I got pregnant with my third child that I started seeing posts from Jenna and other holistic health practitioners about period health and how our cycle can impact so many other things, and therefore, often impact our business. I think that so often, as young girls, we are not told about the way that cycle tracking can impact our health and wellbeing and just our under...

#40: Finding Your Brand Voice with Sara Gillis

December 16, 2021 11:00 - 39 minutes - 29.8 MB

I am so thrilled to have my friend, Sara Gillis, on the podcast! Sara has been a friend for a while, a brand photography client of mine, a current member of my group coaching program, and I have loved seeing her grow over the past year. When we first started working together, Sara was a teacher with a side hustle which she wanted to take full-time. Within a couple of months, she made that dream a reality, and her business has continued to grow! In this interview, Sara and I nerd out for ...

#39: Doing Less for More Success with Christine Tremoulet

December 02, 2021 11:00 - 49 minutes - 37 MB

Today’s podcast guest is someone I recently met at the Reset Conference, and we hit it off right away! Christine Tremoulet is the Chief Growth Officer of AfterShoot, which is a company that helps photographers create more and edit less. Prior to this, she has a long history of working in creative fields. She’s had experience with web design, blogging, Wordpress (which she gave it’s official name!), photography, working closely with brands and businesses, and more. Christine loved wedding p...

#38: Making Money on Pinterest with Addie Gray

November 18, 2021 15:29 - 29 minutes - 21 MB

It’s no secret that I love Instagram. I’m a big fan of the platform. I love connecting with people there, I love creating the content, I love seeing what other people are doing and scrolling for way too long. It’s a great platform and when used properly, it can be a huge asset in your business. But it’s also no secret that Instagram can be really draining. I think especially over the past couple of the years that constant connection, while helpful, can also be a bit of a detriment. Because...

#37: Thoughts on my 2 Million Views Viral Reel

November 04, 2021 09:30 - 25 minutes - 21.7 MB

This summer, I had an Instagram Reel go viral! And it was a really interesting thing to witness, and I wanted to reflect on it today. Video does not come super natural to me (I mean, hello, I have a podcast. That should tell you all that you need to know about how I feel about video). So, the fact that I do Reels at all, let alone have had some go viral, is shocking because it’s just not my jam. But I will add, that after practicing for a while, they have become easier to do!  The Reel th...

#36: How to Start a Podcast with Jaice Shakespaere

October 21, 2021 09:30 - 49 minutes - 35.3 MB

Since I started my podcast, I’ve gotten some questions from other people about how to start a podcast. This is an interesting question to answer because it’s actually very simple! If you are creating content in any area of your business, you could somehow turn that into a podcast or shift your business to have your podcast be your main form of content. Of course, there are challenging parts, too. I have found consistency to be really challenging when it comes to recording episodes. The tec...

#35: Why I Walked Away From My Biggest Client

August 17, 2021 09:00 - 22 minutes - 31.6 MB

I’ve been working with a company since 2018. When we started working together, I had just left my full time job, and this company was on the smaller side. Both of our businesses were newer. Fast forward to 2020, their business absolutely exploded, and we went from doing shoots every couple of months to at least once a month. Now, really, this is a photographer’s dream. Consistent income, an ongoing relationship with a really fantastic client; on paper it was totally perfect. But in the sam...

#34: Confidence in Personal Branding Through Styling with Trish Taylor

August 10, 2021 09:00 - 39 minutes - 53.9 MB

Trish Taylor is a stylist + brand embodiment coach devoted to helping entrepreneurs show up authentically and attract their soulmate clients online and feel worthy of being seen as an authority in their space without fear of judgment. She has a background in personal styling celebrities like Ariana Grande, but after building an incredible career she realized it wasn't what she wanted. Trish started over, and her business as we know it today was born. Here are some of the things I talk abo...

#33: Getting the most mileage out of your content

June 29, 2021 23:31 - 7 minutes - 10.7 MB

I have always enjoyed blogging which I think makes me a little bit unusual because whenever I talk to my creative friends about blogging I am typically met with groans. It isn’t something that people necessarily like doing. I think some of that is because we are told that as creatives who have a website, we should be blogging. But it takes a while to see results from that blogging! And I think that’s because a lot of us are not doing it correctly. I noticed the biggest change in my busines...

#32: Finding Clarity and Paving Your Own Financial Path

June 22, 2021 09:00 - 41 minutes - 56.7 MB

Amanda Runia is an ex-accountant out of Brookings, SD, where she lives with her husband and three young kiddos. She has a love for fast talking, making new friends and helping others not feel lost. She owns a consulting business, In-House Ally, where she uses her accounting background and unique strengths to help business owners make better decisions and ultimately comes alongside them as an ally. I love when people like Amanda can take something seemingly overwhelming like finances and b...

#31: Dealing with Price Comparison

March 29, 2021 14:52 - 16 minutes - 22.9 MB

You finally feel good about those (higher! yay!) prices you're charging, only to find out that a "competitor" is doing what you're doing for half the price. What next? How do you handle it?  Let's talk about the four things that need to happen when you find yourself in this position, and how it can actually be a very good thing for your business. Join the Facebook group for more discussion after the show! https://www.facebook.com/groups/takeitpersonally/

Dealing with Price Comparison

March 29, 2021 14:52 - 16 minutes - 22.9 MB

You finally feel good about those (higher! yay!) prices you're charging, only to find out that a "competitor" is doing what you're doing for half the price. What next? How do you handle it?  Let's talk about the four things that need to happen when you find yourself in this position, and how it can actually be a very good thing for your business. Join the Facebook group for more discussion after the show! https://www.facebook.com/groups/takeitpersonally/

#30: Embracing the Seasons of Life and Business

January 06, 2021 16:41 - 17 minutes - 24.5 MB

Well hello. It's been a while. I'm popping in today to give you an update on my hiatus-turned-super-long-hiatus, and talking about what 2020 and my third pregnancy taught me about life and business. I missed you! Join the Facebook group here and let's continue the discussion: https://www.facebook.com/groups/takeitpersonally

Embracing the Seasons of Life and Business

January 06, 2021 16:41 - 17 minutes - 24.5 MB

Well hello. It's been a while. I'm popping in today to give you an update on my hiatus-turned-super-long-hiatus, and talking about what 2020 and my third pregnancy taught me about life and business. I missed you! Join the Facebook group here and let's continue the discussion: https://www.facebook.com/groups/takeitpersonally

What to do When Your Business No Longer Aligns with Your Passions

May 19, 2020 15:02 - 39 minutes - 54.5 MB

Today on Take It Personally is guest, Chelsey Schnell! Chelsey is from Sioux Falls, married, and has 3 kids she gets to love on and 2 in heaven that she lost to miscarriage. She is an Enneagram 4, works in marketing and is also a photographer, and now runs a nonprofit she started, called Evermore Blooms. Evermore Blooms delivers flowers to moms, who have suffered a miscarriage, on their hardest days (due date, anniversary of the loss, etc.).  Chelsey has a unique story as it has taken a ...

#29: What to do When Your Business No Longer Aligns with Your Passions

May 19, 2020 15:02 - 39 minutes - 54.5 MB

Today on Take It Personally is guest, Chelsey Schnell! Chelsey is from Sioux Falls, married, and has 3 kids she gets to love on and 2 in heaven that she lost to miscarriage. She is an Enneagram 4, works in marketing and is also a photographer, and now runs a nonprofit she started, called Evermore Blooms. Evermore Blooms delivers flowers to moms, who have suffered a miscarriage, on their hardest days (due date, anniversary of the loss, etc.).  Chelsey has a unique story as it has taken a ...

Understanding the Enneagram with Jada Dobesh

May 05, 2020 10:00 - 42 minutes - 58.1 MB

Today I get to welcome Jada Dobesh onto Take It Personally! Jada Dobesh is the owner of Selah Space, a holistic wellness cooperative. She is a Spiritual Director who uses the Enneagram as a map for her directees personal, spiritual, and mental-emotional growth. She lives in Sioux Falls with her husband Witt, and daughter, Audrey and spends a great deal of her time baking bread and working in her garden. Over the past year, I have been exploring my spirituality more and have loved following...

#28: Understanding the Enneagram with Jada Dobesh

May 05, 2020 10:00 - 42 minutes - 58.1 MB

Today I get to welcome Jada Dobesh onto Take It Personally! Jada Dobesh is the owner of Selah Space, a holistic wellness cooperative. She is a Spiritual Director who uses the Enneagram as a map for her directees personal, spiritual, and mental-emotional growth. She lives in Sioux Falls with her husband Witt, and daughter, Audrey and spends a great deal of her time baking bread and working in her garden. Over the past year, I have been exploring my spirituality more and have loved following...

#27: Pivoting Your Business During a Crisis

April 28, 2020 10:00 - 18 minutes - 26 MB

Pivoting Your Business During a Crisis

April 28, 2020 10:00 - 18 minutes - 26 MB