You Are Worth It with Johnny Tanner: Taco Stop #15

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

 

Secret #1: Reflect on your "why"Secret #2: Uplift your customers and help them feel heardSecret #3: Help your customers feel uniquely valuedSecret #4: Do things within your business to stay relevant.Secret #5: Speak to the one and show empathySecret #6: Send a consistent message that resonatesSecret #7: Help your team members become the best people they can beSecret #8: Care about your people over quotas or moneySecret #9: Provide an experience and change everything for your customersSecret #10: Hire for attitude and then train in the technicalSecret #11: Treat your team like they are part of your dreamSecret #12: Create experiences with personal interactions with real careSecret #13: Build relationships and not just businessesSecret #14: Remember your customers have individual worthSecret #15: Teach the WHY to your team so they create an immersive brand experienceSecret #16: Decide to create a better experience and the how will take care of itselfSecret #17: Get on the same level as your team members

 

YOUR INPUT, FEEDBACK AND IDEAS

Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

 

LINKS MENTIONED IN THIS EPISODE

Taco Stop #13: Don Joaquin's Street Tacos, American Fork, UT

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YAWI Family

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Jonny Tanner

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Scott Porter

LinkedIn​

Search for the Perfect Taco: 

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ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.