Empower Through Insecurities with Trent Ulicny
Tacoincidence with Scott Porter
English - December 03, 2019 13:00 - 1 hour - 68.8 MB - ★★★★★ - 26 ratingsEntrepreneurship Business Management brand business culture customer experience entrepreneur food management marketing tacos brand experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“The more you make business like life, the more successful it is.”
Secret #1: Work with a team that is passionate (4:00)Secret #2: Create lasting value with strong emotional connection (9:07)Secret #3: Empower your customers by addressing their insecurities (12:02)Secret #4: Identify the driving insecurity your customers feel (14:00)Secret #5: Focus on people, not products, to build loyalty (16:21)Secret #6: Define and infuse your company values early on (22:26)Secret #7: Your business is your kid — how are you raising your kid? (26:21)Secret #8: Be disciplined to stand for what your brand is becoming (29:25)Secret #9: Ask: What are we trying to make someone feel? (31:30)Secret #10: Differentiate yourself by being sincere (36:21)Secret #11: Be a good friend to your customers on their terms (39:01)Secret #12: Make people feel better is a massive differentiator (56:00)Secret #13: Go listen to your customer (1:00:00)Secret #14: The more you make business like life, the more successful it is (1:06:04)Links we mention in this episode:
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This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.