Episode 26: How to Build a Lead Generation System in 5 Steps, with Jason Swenk
System Execution Podcast
English - April 19, 2017 08:00 - 30 minutes - 41.3 MB - ★★★★★ - 15 ratingsBusiness Technology leadership entrepreneurship careers business creativity agency entrepreneur success money strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fresh out of college Jason was off to work for Arthur Andersen, one of the big 5 consulting firms. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two podcasts that are available for download and subscription on iTunes.
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t. The #AskSwenk Show, a live broadcast with questions and rapid-fire answers about agencies, marketing, entrepreneurship and business based on a lifetime of building successful, multi-million dollar companies. What you’ll learn about in this episode: Jason’s lead generation system The clarity system: the first system that you need in your business How to position yourself to be THE choice How to create trust with Jason’s “offer ladder” Why you need to create multiple channels (and the kind of channels Jason recommends creating) Why you need to review proposals instead of simply sending them Why you need to treat your agency as your #1 client Ways to contact Jason: Website: jasonswenk.com The Agency Playbook: theagencyplaybook.comA transcript of this episode is available at: systemexecution.com/5-step-lead-generation-system