Episode 17: The Agency Management System You Need to Implement Immediately, with Drew McLellan

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency.

He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all let the agency owner actually enjoy the perks of agency ownership.

AMI is the only agency network that is run by an active agency owner. It offers:

Public workshops for agency owners, leaders and account service staff Owner peer networks (like a Vistage group or AAAAs forums) Private coaching/consulting for agency owners Annual primary research with CMOs and client decision makers about their work with agencies The highly praised podcast Build A Better Agency

Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him one of 10 bloggers every entrepreneur should read.

He also speaks at leading agency conferences and is often cited in agency centric content for his expertise in the industry.

When he’s not hanging out with clients or agency owners, Drew spends time with his daughter, traveling and cheering for the Dodgers.

What you’ll learn about in this episode: Drew’s background Drew’s one-on-one meeting agency management system Why you need to employ this system the day you hire your first employee Why it’s so hard to find and retain great employees today Drew’s research that shows that employees want to learn and grow more than anything else Why your employees want more one-on-one time with you Drew’s form for running this meeting Why being fair to every employee doesn’t mean treating them all equally Why having these meetings will boost the time you have instead of taking it away Setting quarterly growth goals with your employees and checking in weekly on progress Having employees share good news, ask for what support they need to do their job, getting input they need from you, share potential issues, and anything else to include in these meetings Why you need to put these meetings on your calendar Why yearly reviews are not enough Resources: One-on-one meeting document Ways to contact Drew: Website: agencymanagementinstitute.com Email: [email protected] Twitter: @drewmclellan LinkedIn: www.linkedin.com/in/drewmclellan Facebook: www.facebook.com/drew.mclellan

A transcript of this episode is available at http://systemexecution.com/the-agency-management-system/