How To Successfully Introduce A New Building Material Or Construction Product

Swimming With Sharks: Customer Ops Unplugged

English - May 10, 2021 16:00 - 39 minutes - 18 MB - ★★★★★ - 1 rating
Management Business Technology customer service customer operations businesss b2b customer service process business operations Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: A Day In The Life Of Your Distributor's Marketing Team

Next Episode: What Manufacturers Can Do To Sell More Building Materials To Design-Build Remodelers

David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction launch into an actual success, especially within risk and change-averse markets.

Check the Chapter Markers for the following highlights from the episode:

Meet Dave DanielsAbout BrainKraft and developing the core methodology of how to launch new productsMistake #1 when launching a New Construction Product (& How to Avoid It)How To Define Measures of Success (OKRs) For Your Building Material LaunchWhy You Need To Set OKRs ("North Star")How to Launch New Products To Risk-Averse Markets and Distribution Channels (like Builders and Contractors)The Mistake of Underestimating Changing Customer Behavior and HabitsProduct Launch is a Team SportObstacles and AdvantagesEvidence of (and Factors of) Success for Your Construction Product LaunchHow Manufacturers Can Improve Product Launches For Their Channel Partners (Assembling Your Armada)Product Launch MasterClass Offer From BrainKraft

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