Amy Balk, the Director of Marketing at Hoekstra Transportation, shares the daily challenges as a channel partner that Manufacturers can implement strategic solutions to improve their channel relationships and results.
Timestamps:
4:00 - Meet Amy Balk6:00 - Why Bringing Deals and B2B Businesses Up To Speed Is An Important Internal Initiative for Businesses in the Channel (Even Though It's Uncomfortable)8:43 - How Hoekstra Transportation Has Implemented Changes to their Trade Show Lead Generation Tactics in the Virtual Environment10:26 - How To Focus More on the Overall
Customer Experience and Customer Care by
Implementing a CRM System14:19 - What Manufacturers Can Do To Make Dealers and Distributors More Loyal to Them15:52 - Main Reasons Why Hoekstra Transportation Switched Manufacturers18:07 - How Hoekstra Transportation Leverages Co-Op Dollars and a Manufacturer's Brand Image to
Market Their Own Brand as a Partner19:52 - Why Channel Marketing Based Manufacturers Should Invest in Asset Sites & Image Banks26:09 - The Power of Capturing Lead and Customer Information by Implementing a CRM System29:14 - Overcoming Department Wide and Company-Wide
CRM Adoption Challenges30:50 - A Recent Achievement from the Ripple
Effect of Implementing a CRM32:10 - The Best Advice Amy Has Ever Received34:55 - Concluding Remarks
https://www.manobyte.com/growth-strategy/channel-distributors-marketing-day
