What Separates Good Subscriptions From Great Ones

Andriy Rudnyk, founder of Good Subscription Agency, has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do instead.

Topics

Understanding your business before decidingWhat are your jobs to be done?See yourself as a software companyWhat "The Membership Economy" teaches usWhy consumers love subscriptionsCreate a better CX without cancelingExperiment with prepaymentThree pillars of The Membership EconomySubscriptions: tried-and-true

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Check out Good Subscription AgencyFollow Andriy Rudnyk on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter