Ep #7: Madhavan Ramanujam on Monetizing Innovation

Subscribed Podcast

English - August 17, 2016 13:27 - 33 minutes - 61 MB - ★★★★ - 23 ratings
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Previous Episode: Ep #6: Sam Jennings on Prince and the Music Streaming Business

Next Episode: Ep #8: Nils Vinje on the 4 "P"s of Customer Success

Madhavan Ramanujam is a partner and board member at Simon-Kucher & Partners. He advises companies of all sizes, from startups to Fortune 500s on monetization strategy and has helped bring numerous new products to market.

His new book, Monetizing Innovation: How Smart Companies Design the Product Around the Price co-authored with Georg Tacke, Co-CEO of Simon-Kucher & Partners offers a practical, nine-step approach to improve the odds of new-product success. Through case studies – including Porsche, LinkedIn, Swarovski and Uber – the book illustrates the importance of putting the customer’s willingness to pay at the very core of product design.

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