Ep #25: DAZN's Chris Haigh on subscriber acquisition and retention

Subscribed Podcast

English - January 04, 2019 18:38 - 22 minutes - 41 MB - ★★★★ - 23 ratings
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Previous Episode: Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations

Next Episode: Ep #26: Renée Vassilos on AgTech and the Subscription Economy

Chris Haigh is the Director of Product, Web, Acquisition & Retention at DAZN. DAZN is the first global pure-sport live and on-demand streaming service. It’s currently available in seven markets across three continents. Prior to DAZN, Chris was with McKinsey & Company, where he advised and led clients through their digital transformation journeys.

We talk to Chris about DAZN's US launch, subscriber acquisition and retention strategies, and lots more!

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast