Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations

Subscribed Podcast

English - December 05, 2018 01:27 - 24 minutes - 45.5 MB - ★★★★ - 23 ratings
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Previous Episode: Ep #23: Anne Widera on the future of the mobility industry

Next Episode: Ep #25: DAZN's Chris Haigh on subscriber acquisition and retention

Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. Professor McCarthy has authored papers on valuations of subscription businesses and analyzes B2C subscription companies.

We talk to Professor McCarthy about subscription business valuation, CLV, and pitfalls to avoid.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast