Amy Konary is Zuora's VP of Customer Business Innovation and Chairperson of the Subscribed Institute. Amy has nearly two decades of experience advising companies on subscription strategies. Before Zuora she was an industry analyst with IDC, where she notably coined the term "SaaS" or "software as a service". She launched the company's SaaS practice and produced the industry's first forecast. While at IDC, Amy also launched a research and advisory practice on subscription strategies.

We talk to Amy about the origins of the term "SaaS", the Subscribed Institute, and subscription pricing strategies.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast