Ep #20: Patrick Campbell on SaaS Pricing

Subscribed Podcast

English - May 13, 2018 19:22 - 34 minutes - 31.2 MB - ★★★★ - 23 ratings
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Previous Episode: Ep#19: Nikhil Basu Trivedi on D2C Subscription Businesses

Next Episode: Ep #21: Amy Konary on the Subscribed Institute

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

We talk to Patrick about the importance of value metrics, the role of monetization as a growth lever, and the complexities of subscription pricing and packaging.

For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast