The Dip by Seth Godin | Book Summary and Analysis | Free Audiobook

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StoryShots Book Summary and Review of The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin 

Life gets busy. Has The Dip been gathering dust on your bookshelf? Instead, pick up the key ideas now.
We’re scratching the surface here. To learn the juicy details and support the author, order the book or get the audiobook for free.
Get the full version, PDF, infographic and animated book summary of The Dip in our free app: https://www.getstoryshots.com
About Seth Godin
Seth Godin is an American author and former ‘dot com’ business executive. Seth Godin is the author of over 18 books. Free Prize Inside won Forbes’ Business Book of the Year in 2004, while The Dip was a Business Week and New York Times bestseller. In 2018, Godin was inducted into the American Marketing Association’s Marketing Hall of Fame. He also runs a blog named in 2009, by Time, as one of the 25 best blogs. 
Introduction to The Dip

The Dip builds on Seth Godin’s insights introduced on his blog titled ‘The four curves of want and get.’ Every new project starts out exciting and fun. But after this initial excitement, the project will get harder and less fun. Eventually, you will hit a low point in your pursuits. Seth Godin calls this challenging period a dip. This dip is one of three things: an opportunity, a cul-de-sac, or a cliff. You must quit the cul-de-sacs and cliffs so you can reallocate resources. You must persevere with all other pursuits, no matter how hard, so that you can become the best in your world.

StoryShot #1: Be the Best You Can Be

Our society obsesses over those who are number one. We give plaudits to the song or sports person that sits at the top of the charts. Similarly, we reward those employees that are performing the best. But the result of this obsession is that rewards are heavily skewed. Godin points out that, on average, first place generally gets ten times the winnings of whoever places tenth. This is Zipf’s law and is found in almost all fields. Zipf’s law suggests a non-linear relationship whereby rewards reduce exponentially. With limited time and opportunity to experiment, we intentionally narrow our choices to those at the top. 

Therefore, you need to do everything in your power to become the best. If you are not going to be the best, then you should just quit. Crucially, Godin does not necessarily mean the best anybody could ever be. Instead, he explains you need to be the best for you, right now, based on what you believe and know. You need to be the best in your world. 

StoryShot #2: The World Is Changing
StoryShot #3: The Curves

Curve 1: The Dip
Curves 2 and 3: The Cul-de-Sac and the Cliff
The Cul-de-Sac
The Cliff
StoryShot #4: The Seven Most Common Failures When Pursuing Success

Disclaimer: This is an unofficial summary and analysis.
First published on 4/10/2021. Updated on Feb 9, 2022.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn on your terms. Get the PDF, infographic, full ad-free audiobook and animated version of this summary and a lot more on the top-rated StoryShots app: https://www.getstoryshots.com

Help us grow to create more amazing content for you! ⭐️⭐️⭐️⭐️⭐️ Don't forget to subscribe, rate and review the StoryShots podcast now. 

What should our next book be? Suggest and vote it up on the StoryShots app.

StoryShots Book Summary and Review of The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin 

Life gets busy. Has The Dip been gathering dust on your bookshelf? Instead, pick up the key ideas now.

We’re scratching the surface here. To learn the juicy details and support the author, order the book or get the audiobook for free.

Get the full version, PDF, infographic and animated book summary of The Dip in our free app: https://www.getstoryshots.com

About Seth Godin

Seth Godin is an American author and former ‘dot com’ business executive. Seth Godin is the author of over 18 books. Free Prize Inside won Forbes’ Business Book of the Year in 2004, while The Dip was a Business Week and New York Times bestseller. In 2018, Godin was inducted into the American Marketing Association’s Marketing Hall of Fame. He also runs a blog named in 2009, by Time, as one of the 25 best blogs. 

Introduction to The Dip

The Dip builds on Seth Godin’s insights introduced on his blog titled ‘The four curves of want and get.’ Every new project starts out exciting and fun. But after this initial excitement, the project will get harder and less fun. Eventually, you will hit a low point in your pursuits. Seth Godin calls this challenging period a dip. This dip is one of three things: an opportunity, a cul-de-sac, or a cliff. You must quit the cul-de-sacs and cliffs so you can reallocate resources. You must persevere with all other pursuits, no matter how hard, so that you can become the best in your world.

StoryShot #1: Be the Best You Can Be

Our society obsesses over those who are number one. We give plaudits to the song or sports person that sits at the top of the charts. Similarly, we reward those employees that are performing the best. But the result of this obsession is that rewards are heavily skewed. Godin points out that, on average, first place generally gets ten times the winnings of whoever places tenth. This is Zipf’s law and is found in almost all fields. Zipf’s law suggests a non-linear relationship whereby rewards reduce exponentially. With limited time and opportunity to experiment, we intentionally narrow our choices to those at the top. 

Therefore, you need to do everything in your power to become the best. If you are not going to be the best, then you should just quit. Crucially, Godin does not necessarily mean the best anybody could ever be. Instead, he explains you need to be the best for you, right now, based on what you believe and know. You need to be the best in your world. 

StoryShot #2: The World Is ChangingStoryShot #3: The Curves

Curve 1: The DipCurves 2 and 3: The Cul-de-Sac and the CliffThe Cul-de-SacThe CliffStoryShot #4: The Seven Most Common Failures When Pursuing Success

Disclaimer: This is an unofficial summary and analysis.

First published on 4/10/2021. Updated on Feb 9, 2022.

Learn more about your ad choices. Visit megaphone.fm/adchoices