Stories Mean Business - Nick Warren artwork

Stories Mean Business - Nick Warren

1,464 episodes - English - Latest episode: 3 months ago -

One idea a day from a geek business builder.

After 1,000 episodes, the jury is in – this is the world's slackest podcast. 5-minutes a day on story, strategy or whatever's yanked my chain. No guests. No ads. No apologies.

This is me thinking out loud, putting things together, going down dead ends and making mistakes.

———
www.StoriesMeanBusiness.com/podcast

Marketing Business
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Episodes

499: When Stories Become Lies

January 22, 2021 05:00 - 11 minutes - 10.5 MB

Stories can sustain us or destroy us - we must choose.

498: Phoning In Failure

January 21, 2021 05:00 - 5 minutes - 5.31 MB

Some insight through competitor research.

497: The Dating Game

January 20, 2021 05:00 - 4 minutes - 3.75 MB

This is the only piece of dating advice I’m ever going to give.

496: Working The Network Effect

January 19, 2021 05:00 - 6 minutes - 6.46 MB

Something interesting is going on with my website at www.storiesmeanbusiness.com.

495: Embodying Your Craft

January 18, 2021 05:00 - 7 minutes - 6.78 MB

There’s a tiny link at the bottom of my website that is embodying the craft. Can you do something similar?

494: Small Builds Big (Drawing 1)

January 17, 2021 05:00 - 7 minutes - 7.4 MB

I’m learning to draw in 2021. This is about the first lesson.

493: Are You Still A Cover Band?

January 16, 2021 05:00 - 8 minutes - 7.5 MB

Here’s the simple way I think about being creative.

492: The Velvet Magnet

January 15, 2021 05:00 - 6 minutes - 5.69 MB

Being clear about the audience you don’t wish to serve doesn’t just push people away, it will help bring the right people in.

491: Sub-plots mean business

January 14, 2021 05:00 - 3 minutes - 3.59 MB

Just because you aren’t writing a story epic, doesn’t mean the words don’t matter. Everything we do is telling a story.

490: Illustrating Strategy

January 13, 2021 05:00 - 5 minutes - 5.27 MB

I was making changes to my services page, when I started talking about building work.

489: Evolving the offer

January 12, 2021 05:00 - 7 minutes - 7.35 MB

My heart may beat for stories, but building a great business means putting clients (and reality) first.

488: Memory and Emotion

January 11, 2021 05:00 - 3 minutes - 3.67 MB

Most powerful memories include powerful emotions. As storytellers, we can use this small insight to paint a more powerful picture.

487: The Art Of Taking Small Bites

January 10, 2021 05:00 - 8 minutes - 7.72 MB

Yesterday I got a rush of blood to the head as I built my clients page. This is why.

486: The Virtuous Circle

January 09, 2021 05:00 - 7 minutes - 7.31 MB

When the outputs become the inputs, fantastic things begin to happen.

485: Your Story Is Guaranteed

January 08, 2021 05:00 - 7 minutes - 7.03 MB

This story not only helped kickstart my business in the late 1990s, it brilliantly aligned my incentives with that of my clients.

484: First Thoughts On Clubhouse

January 07, 2021 05:00 - 9 minutes - 8.71 MB

I’m not convinced it’s going to wipe out everything else, but I’m curious enough to be @nickwarren on Clubhouse.

483: A Test Of Character

January 06, 2021 05:00 - 4 minutes - 4.57 MB

The one where my daughter demonstrates more character than I do.

482: The Unbroken Sky

January 05, 2021 05:00 - 6 minutes - 6.25 MB

This is what happens when you meditate about swearing.

481: The F Word

January 04, 2021 05:00 - 8 minutes - 8.15 MB

I talk about four letter words, solving problems upstream, and people who are too tall to talk to.

480: The Hook and the Question Mark

January 03, 2021 05:00 - 4 minutes - 4.43 MB

A quick conversation about job titles ... and not being a drug dealer.

479: The Quick Draw Experiment

January 02, 2021 05:00 - 7 minutes - 7.32 MB

A new year, a new challenge.

478: What Are We Doing Here?

January 01, 2021 05:00 - 7 minutes - 7.08 MB

In the first episode of 2021, we talk about what StoryHacker is, where it’s going, and why it matters.

477: My Focus For 2021

December 31, 2020 05:00 - 11 minutes - 10.6 MB

Pulling together some of the key themes of StoryHacker 2020, I talk about the biggest insight for me, and where I’m going in 2021. Join me.

476: Survivorship Bias

December 30, 2020 05:00 - 9 minutes - 8.59 MB

This thinking issue commonly causes us to overestimate our chances of success, but I think it also blunts our perception of what we have achieved - causing us to abandon our plans too early.

475: How To Hit 20,000 Downloads

December 29, 2020 05:00 - 8 minutes - 8.27 MB

This rough and ready podcast is growing. Thanks for your help.

474: Business Story Example

December 28, 2020 05:00 - 10 minutes - 9.4 MB

This is going back 20 years, but it shows the way we deployed a simple business story to cover off a serious sales objection.

473: Connecting To The Darkness

December 27, 2020 05:00 - 6 minutes - 5.74 MB

I love it when a link triggers an insight. Last week I talked about how great storytelling triggers a ‘conversation’ between our vulnerability and darkness, and our audiences. Now I realise the obvious - this was Jung’s shadow that I talked about in episode 277.

472: George Strikes Again

December 26, 2020 05:00 - 7 minutes - 7.14 MB

Let’s talk about something that matters.

471: The One For The Person Who’s Listening?

December 25, 2020 05:00 - 3 minutes - 3.4 MB

There are 7.8 Billion people on the planet, but this Christmas podcast is personal … for the one person I know is listening.

470: Merry Empty Inboxes

December 24, 2020 05:00 - 4 minutes - 4.31 MB

Why I’m leaving the Christmas tension behind, this year.

469: 2021 Is The Year Of Doing

December 23, 2020 05:00 - 5 minutes - 5.14 MB

I’m looking at bookcase, and thinking how many of these have you read to the end, how many of these recommendations and insights have you implemented, how much of this learning was too shallow to stick?

468: To Know And Not To Do

December 22, 2020 05:00 - 9 minutes - 8.59 MB

Is it just me, or does everyone get tired of having to learn the same lesson OVER and OVER again? You see something and think: I had this insight 10 years ago. Why didn’t I use it? Why did I let myself get distracted? I could have been sitting on a beach drinking rum and unicorn tears… if only… if only … if only … Hmmmm. This has happened to me so many times that I could probably do a Top 10 most powerful lessons I ignored when I should have doubled down. But one stands out above all...

467: My Tab Habit

December 21, 2020 05:00 - 6 minutes - 6.29 MB

How I use my browser to kick-start creativity.

466: The Lighthouse Conversation

December 20, 2020 05:00 - 6 minutes - 6.15 MB

One of the most useful nudges I’ve had this year.

465: The Bicycle And The Acorn

December 19, 2020 06:36 - 4 minutes - 4.14 MB

My super simple 7-page website is now live. I’ve had one of those work rampages where 80% of the work is done in 20% of time.

464: Simplicity Sells.

December 18, 2020 05:00 - 4 minutes - 4.37 MB

My new website is dead simple.

463: This Isn’t For Everyone

December 17, 2020 05:00 - 6 minutes - 5.89 MB

You’ve niched your business, but have you told your prospects?

462: Starting On Strategy

December 16, 2020 05:00 - 6 minutes - 5.6 MB

Starting to think about 2021, and how I’m going to continue building this business.

461: Discipline Becomes Identity

December 15, 2020 05:00 - 5 minutes - 5.55 MB

A useful way to think about long-term change.

460: The Birthday Sacrifice

December 14, 2020 05:00 - 7 minutes - 6.77 MB

It’s my birthday - so we’re connecting the PlayStation to Jordan Peterson and his views on Sacrifice.

459: Forcing Long-Term Thinking

December 13, 2020 05:00 - 6 minutes - 5.86 MB

I’m about to do something brave/stupid.

458: I Don’t Demand Perfection

December 12, 2020 05:00 - 5 minutes - 4.92 MB

Perfectionism is self-defeating. Not just because because it's impossible, but because it is actually the block on the overall goal ... the block to getting better. Our work is not to produce perfection, but to continually improve the process of making stuff. Of course, there are one-shot opportunities (e.g. marriage proposals), but there is still an upside to measure against... and in reality few things are really just one-shot.

457: The Unreal World

December 11, 2020 05:00 - 4 minutes - 3.8 MB

Talking about the persuasion chain for Stories Mean Business.

456: Business Across Genres

December 10, 2020 05:00 - 3 minutes - 3.51 MB

I’ve got some great biographies on my Christmas list, this year.

455: Think Big To Act Small

December 09, 2020 05:00 - 3 minutes - 3.04 MB

What can we learn from building a business, writing a novel, and sailing across the Atlantic?

454: How Do We Teach?

December 08, 2020 05:00 - 2 minutes - 2.23 MB

Without stories, the value our experience dies with us, metaphorically or otherwise.

453: Story Torture, Story Nurture

December 07, 2020 05:00 - 2 minutes - 1.18 MB

I love it when language comes together - and so do my clients. --- Send in a voice message: https://anchor.fm/storyhackertv/message

453: Wordplay Makes Me Happy

December 07, 2020 05:00 - 2 minutes - 2.43 MB

I love it when language comes together - and so do my clients.

452: Business Is Personal

December 06, 2020 05:00 - 6 minutes - 6.47 MB

This episode is dedicated to Penny Power OBE, Thomas Power and all my fellow masterminds.

451: Great Leaders Leave Clues

December 05, 2020 05:00 - 5 minutes - 4.92 MB

What happens when you combine Jim Collins with Andrew Roberts.

Twitter Mentions

@tedgioia 1 Episode
@ajamesmccarthy 1 Episode