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766: Robert Fritz on Contrast
Stories Mean Business - Nick Warren
English - October 17, 2021 04:00 - 6 minutes - 5.91 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 765: Ted Lasso - Season 2
Next Episode: 767: Engines of Energy
Early in his book, The Path of Least Resistance for Artists, Robert Fritz talks about the fundamental engine of art – contrast.
We talked about Fritz's work back in episode 681, but here he relates the the example of Paul McCartney writing "Hello Goodbye".
If you check out the lyrics of that song you'll see that it's a masterclass of lean contrast ... and each line is a little engine that moves energy forward.
Remember: Contrast creates tension, tension creates conflict, conflict creates drama, and drama creates attention.
Episode home:
https://StoriesMeanBusiness.com/podcast/766: Robert-Fritz-on-Contrast