682: This podcast is a leaf
Stories Mean Business - Nick Warren
English - July 25, 2021 04:00 - 5 minutes - 4.67 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 681: 3 Principles of Structural Dynamics
Next Episode: 683: The rush to tactics
I've talked before about the value of creating a true 'mythology' around your business and brand.
These tales revolve around your Origin Story and your Value Proposition, but speak to both your audience (marketing) and your employees (culture).
But perhaps nature is a better model for this analogy.
Perhaps a tree.
Each story – each leaf – is presented in a unique way and captures a unique sliver of light (attention) and brings it back to the trunk (value).
The origin story is the seed, of course ;-)
(P.S. Trees are WAY SMARTER than you think.)