681: 3 Principles of Structural Dynamics
Stories Mean Business - Nick Warren
English - July 24, 2021 04:00 - 5 minutes - 4.73 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In which we link Robert Fritz's three foundational principles to the power of storytelling. To summarise:
1. Energy follows the path of least resistance (ha, like humans).
2. The path of least resistance is defined by the underlying structure.
3. You can CHANGE the underlying structure.
And of course, story is all about underlying structure. Stories are a simplification of the real world... that create (and recreate) structure by assigning value.