1118: Persuasion in Brief

Stories Mean Business - Nick Warren

English - October 05, 2022 04:00 - 9 minutes - 8.52 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 1117: Where's the 'Why'?

Next Episode: 1119: Two Businesses. Which Are You?

Persuasion tactics in brief ...

Inspire: With this, you can fly.
Negotiate: If you do this, I'll do that.
Shame: No decent person could deny this.
Appeal to vanity: This item is exclusive.
Passive aggressive: Fine, don't buy it.
Threaten: Do this now, or I'm taking it away.
Social Proof: See, everyone's doing it.
Dis: I'm not sure you're up to this.
Compromise: Okay, how about half?
Slipstream: My God, it's so you.
or ... Empathise: And create something others want.

Tactics have consequences.

Act accordingly.

-------------------

The Stories Mean Business podcast with Nick Warren.

One Idea A Day, Every Day.

Get deeper into business storytelling:

https://storiesmeanbusiness.com/storybusiness/

https://storiesmeanbusiness.com/podcast