1117: Where's the 'Why'?
Stories Mean Business - Nick Warren
English - October 04, 2022 07:57 - 4 minutes - 4.62 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 1116: How Reputations REALLY Get Built
Next Episode: 1118: Persuasion in Brief
Still amazes me that so many people struggle to give their 'why'.
They have an offer, but if you ask them to talk about themselves, they stumble.
"Buy my thing. It's good. Honest."
Sure, but where's the depth?
I need the origin story.
And it doesn't mean being bitten by a spider or doused in gamma radiation. (Although that would be cool.)
It's the story of how you ended up here. 250 words. 90 seconds of a conversation.
That's all I need.
It's not your offer – it's the reason I can trust your offer.
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The Stories Mean Business podcast with Nick Warren.
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