119 Jay Baer and Daniel Lemin on How to Get People to Talk About You
Steal the Show with Michael Port
English - September 17, 2018 06:00 - 50 minutes - 70.7 MB - ★★★★★ - 254 ratingsCareers Business Education jobinterview bookyourselfsolid business communication entrepreneur interview leaders leadership michaelport negotiation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 118 Listener Q&A: How to Make a Dry and Technical Topic Compelling
(click to tweet)
On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done.
That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertising spaces, the opportunity to set yourself apart from the competition lies in the customer experience.
Listen to this episode to understand the anatomy of a talk trigger, so you can implement them into your brand experience!
You can order Talk Triggers here
And learn more about Daniel Lemin and Jay Baer
“Talk triggers are all about giving your customers a consistent story to tell.” - Daniel Lemin(click to tweet)
Steal The Points Most of those who are good at word-of-mouth are good at it by accident. Talk triggers must align with the brand’s positioning and be operationally feasible. It is most difficult for companies to operationalize human interaction. Look at UberConference’s hold music as an example of a talk trigger. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.