Do you know that there are multiple copies of yourself out in the world? Each social media platform is a digital copy of you. Your digital self is introduced daily to people you may know and people you may not know. Do you like who people are meeting? It is hard in this crazy world of social media to be the work you, the friend you, the family you. How do you keep them all together without changing into something you aren't? You create a brand. And I'm not talking about a new skincare line. I am talking about the brand of you. In this episode I dissect the importance of persona consistency. Are you thinking about your identity enough?